Gaby Jesson

Gaby Jesson leads The Prospect Society, a flexible and cost effective digital marketing growth agency for startups and lean scaleups.  With 20 years marketing experience, clients range from health and wellness to SaaS, property and technology. https://www.prospectsociety.com

6 Articles Published | Follow:
How climate tech startups can master the new rules of PR

The 30th UN climate conference takes place from 10-21st November 2025 in Belém, Brazil. It will bring together world leaders, scientists, non-governmental organisations, and civil society to discuss priority actions to tackle climate change. 

But who actually cares? Research shows that compassion about climate change is in freefall.

Could 2024 be the best year yet for climate tech startups in the UK?

The latter part of 2023 saw UK’s climate tech startups raise all time high levels of VC investment. In 2023, climate tech made up 23% of Foreign Direct Investment (FDI) into London – twice the amount of 2022.

What’s the secret formula for winning awards?

It’s awards season again and businesses of all shapes and sizes are launching themselves into the spotlight to bring home the trophies!

PR For Startups: Top Tips for Brilliant PR

Just recently I led a PR workshop for tech startups focused on tackling air pollution. These startups and scaleups are on the Breathable Cities accelerator – a programme designed by Growth Studio and partnered by Impact on Urban Health to support UK air quality innovators.

How to write content that converts. Tips for startups & lean scale-ups

Curating content to optimise leads is a cost effective tactic for lean marketing budgets. And what’s more, Google’s recent core web vital update has placed engaging, relevant and quality website copy as a major factor in its search criteria. 

 

The secret sauce to winning an award: what the judges don’t always tell you

It’s awards season and businesses of all shapes and sizes are launching themselves into the spotlight to bring home the trophies! As a consultant helping SME businesses with sales and marketing, I’m proud to have written entries for 10 winning finalists so far this year.