The majority of executives deem sustainability to be important, yet a mere 25% integrate sustainability into the core of their business (according to a BCG/MIT study). The issues stem from the fact that sustainability is considered a business side-branch, and not integrated into the business strategy and model.
As a content writer, my job is to tell stories. I use the power of narrative to sell via digital storytelling. Digital storytelling uses long-held storytelling techniques in combination with digital tools such as blogs, podcasts, videos, and social media.
According to the World Health Organisation, 66% of the world’s population is expected to live in cities by 2050. This makes cities a perfect hub to transform society and rebuild a world with rich biodiversity and a balanced climate.
In the United States, almost half of adults (46.4%) will experience a mental illness during their lifetime. From 2005 to 2017, the number of reported mental health symptoms has increased by 52% in adolescents, and by 63% in young adults.
We are failing to meet our CO2 emission goals, seeing widespread overexploitation, and entering a sixth mass extinction event. This doesn’t bode well for a strong economic future. The science screams for urgent action, yet society seems to be slumped, dragging its feet towards a more sustainable future.
