Features
Despite the global growth of women-led businesses, funding continues to be a significant challenge. Having gathered multiple data and research, Instant Offices revealed 35% of female business founders still face gender bias when raising their business capital. Female entrepreneurs also receive an average of 5% less funding than their male counterparts.
Working at Startups Magazine, we come across some extremely inspiring, empowering and all-round incredible women, but it would be impossible to name them all. As we celebrate International Women’s Day 2021, we wanted to highlight our 20 most influential women of 2020 from our last Women in Tech edition.
Women throughout history continue to make their mark creating innovations and discoveries that impact our lives today. To celebrate International Women’s Day 2021, Miranda Kent, Managing Associate at intellectual property firm, Mathys & Squire, reflects on inspiring female inventors in each decade since 1910 – when the firm was first founded – to demonstrate the significant value that realising new ideas and inventions can bring.
A few years ago I was sitting in a meeting, working while I waited for it to be my turn to present. The engineer sitting next to me asked me what I was doing – I said that in order to make it home in time before my children’s bath time, I had to work through every single free moment. He replied saying he preferred to not get home until after bath time.
The Digital Women’s Day, JFD in French, was started up by Delphine Remy-Boutang back in 2013, (back then just an annual meeting), but has since evolved into so much more. It is now a platform for the promotion of digital entrepreneurship for women, and JFD has brought together and celebrated a large number of women who all share the same goal – to revolutionise the world digitally both in Europe and Africa.
Employees are at greater risk than ever of suffering burnout and employers should consider putting in place preventative and curative measures. For startup employers in particular it is important to look at tackling burnout in a sustainable way, eradicating the factors and issues before they take hold.
The Government is exercising extreme caution when it comes to easing lockdown restrictions. This is a sensible approach. After all, the UK is in its third national lockdown, and the Prime Minister will be keen to avoid another. That said, the slow road out of lockdown will likely frustrate many UK businesses. Many non-essential, retail and leisure businesses must now remain closed until 12th April, and even then, many will be unable to operate at full, pre-pandemic capacity.
Last year businesses were quickly forced into new ways of working, kickstarting one of the largest unplanned changes in operations the modern workplace has ever seen. It’s become clear that many of those changes are here to stay — for a long time to come, business as usual will not be an option. When we eventually return to the office, we can expect the workplace to be very different to how we left it. Typical office practices like hotdesking and crowded meeting rooms will no longer be viable as workplaces reduce onsite headcount and adhere to social distancing practices.
Last year was an incredibly challenging one for entrepreneurs and small business owners. According to a survey from Alignable, 45% of small businesses reported earning less than half of their pre-pandemic revenue. Statistics like these can scare you away from starting a company in 2021, but they shouldn’t.
Right now it might feel harder than ever to cut through the noise and get your brand featured in the press. You might also feel that you’d like to secure media coverage but you don’t have the budget to employ a PR agency, or perhaps the time yourself to knock up a press release or work out which journalists you should be targeting.









