2020 acted as a catalyst for trends we have seen in our economy for some time, from the rapid digital transformation across every aspect of our lives, to the dramatic rise in demand for e-commerce. Now more than ever, customers are expecting the ‘next day delivery’ option to be the norm, and it’s vital that all business leaders, regardless of the size of their operations, recognise the impact this can have on their business.

Many small and medium sized enterprises (SMEs) and startups will be entering uncharted waters with this year’s peak retail season. The past several months have radically changed business operations, and current health and safety restrictions have accelerated the trend in consumer spending online.