Features
At White Camino we’re huge fans of challenger brand thinking, whatever market you’re in and even if you’re number one, keep behaving like a challenger. Leading with your ideas and having a distinctive voice are vital. After far too many years of working in the entertainment industry telling stories about erm… stories, has given us plenty of experience of dreaming up pipelines of great ideas. To get things started we spoke to a few of our compadres to gather some of their pearls.
Thursday 22nd April 2021 marks the 51st anniversary of Earth Day, a day that celebrates our planet and aims to raise awareness about the importance of protecting it. Before the pandemic, events would take place all around the world on this day and in the lead-up for individuals and businesses to get involved in.
As CEO and Co-founder of the UK’s biggest free sharing app OLIO, it’s fair to say Tessa Clarke knows a thing or two about what it takes to start and grow a successful business. She has rounded up her biggest business do’s and don’ts for other ambitious entrepreneurs looking to build a successful new venture.
If you own an up-and-coming startup, you need to find reliable, skilled workers – and freelancers usually fit the bill, especially because they come with flexible payment schedules. These employees can help your business navigate the initial stages to achieve success. That said, you should note that freelance workforces can be tough to manage.
The year 2020 stands out as what you would call the banner year for remote work. While a good number of people worked remotely before that, the outbreak of the pandemic forced a major shift to remote work. People and companies that hadn’t embraced remote working had it rough trying to adjust to the circumstances.
Networking. Some people love it, some people hate it. But everyone knows it’s essential if you’re setting up a new business. Or is it? Tell anyone that you’re setting up a business without any industry contacts, and they’ll raise their eyebrows at you. Wouldn’t it be better to get to know the industry first, they’ll ask? Shouldn’t you build up your network before diving in?
The last year has shone a spotlight on the long-term future of the UK’s business sector, its reliance on people and the need for business resilience. It was crucial to protect the financial security of consumers so that they could continue to conduct business with each other, and that was understandably Chancellor of the Exchequer Rishi Sunak’s priority, with the unprecedented introduction of Bounce Back Loan Scheme (BBLS), Coronavirus Business Interruption Loan Scheme (CBILS) and furlough schemes.
Oil major, BP recently announced that 25,000 members of staff must Work From Home (WFH) two days per week post pandemic. As more firms transition to long-term remote working, evaluating and improving home office set ups will be critical to success. Here Kristian Torode, Director and Co-founder of business unified communications provider, Crystaline, looks at what companies should provide for their workers.











