Mike Rhodes

Mike Rhodes is the founder and CEO of ConsultMyApp, one of the UKs leading App Marketing agencies. Since he can remember, Mike has had a passion for technology. This passion has led him to senior positions in both Experian and SAS before he decided to set out on his own path to help advance the App sector for the better. Mike's ethos is simple, make every app as great as it can possibly be. To that end, Mike and his team at CMA have helped businesses such as O2 Priority, King Games, Tide and General Motors, refine their approach to their apps. Helping to maximise effectiveness in retention and engagement across a myriad of app genres. Mike's passion for technology extends to helping support the UK Tech startup and scaleup scene as a whole, regularly providing informative talks and articles to help address issues facing the sector with the aim of improving it for the foreseeable future.

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Microsoft’s collaboration with Builder AI means anyone can be an app developer

Today, apps are an integral part of our lives. Think about it, to communicate, bank, learn, travel, share content, game, stream, shop and listen – you name it – we all use apps! They’ve transformed the way we live our lives, and at this point, they’re almost tricky to avoid.

How can the UK’s tech industry continue to differentiate itself with a number of challenges?

The UK’s tech sector has become one of the standout industries of recent years. Despite the harsh impact of the global pandemic, which has slowed down the performance of most sectors, the UK tech industry is one that has remained resilient.

The importance of app design in safeguarding a business’s reputation

Mobile app adoption has skyrocketed during the pandemic. Consumers downloaded a staggering 130 billion apps in 2020, and consumer spending in app stores rose by 25 percent. Yet, app abandonment has also soared to 25 percent.