Automotive technology at CES has grown so much over the years that for 2022, the show devoted the entirety of its new Las Vegas Convention Centre West Hall to what is now widely recognised – if it were a stand-alone event – as one of the largest auto shows in the world. At the recently concluded celebration of technological innovation, show attendees witnessed the launch – or the visionary introductions – of such features as the color-changing BMW iX Flow, Cadillac’s InnerSpace automotive theatre (for when self-driving cars become a reality), LG’s Omnipod ‘office in a car’ and more.
A little over a one year ago, CES just made it under the wire. One of the last of the major trade shows to ‘go live’ prior to the onset of the Coronavirus Pandemic, the mammoth showcase for emergent technology attracted its normal lineup of 1,200 startups, 4,400 total exhibitors and 170,000 attendees while delivering more than a hundred panels, seminars and presentations.
With CES ‘going virtual’ for 2021, one might think that opportunities for startups to launch their public and media presence in conjunction with the world’s largest showcase of consumer technology might fall by the wayside, but according to the Consumer Technology Association (CTA), just the opposite is true.
When one thinks of countries with a focus on innovation, the true global leaders – USA, the U.K., Canada and Israel – traditionally lead the way based on the strength of their startup ecosystems. Not surprisingly, the next country to gain a foothold is Australia followed by no fewer than a dozen of the top industrialised nations in Western Europe.
South-By-Southwest is an annual assemblage of conferences and festivals that takes place in Austin, Texas in early March to celebrate the convergence of film, music, interactive and other industries. Created to foster both professional and personal growth across multiple levels, the ten-day event prides itself on truly being all things to all people.





