Founding your first startup is no walk in the park. If it was, everyone would do it. There will be long nights of building your MVP and many times you’ll want to rip your hair out. But there will also be incredibly rewarding moments, and, chances are, you won’t regret taking the journey. If the thought of building your own business sparks a fire within you, it’s worth the hard work that goes into it.

There’s no denying that the ultimate goal of launching a startup is for that startup to be successful. However, a significant reason that many individuals never follow their Big Ideas to embark on the founder’s journey is fear of failure. Failure they won’t succeed, failure their product will never take off.

Value propositions can seem like a load of empty words to many entrepreneurs. “Leave it to the marketing team to get people to buy our product or services,” they tell themselves.

The journey to becoming a technical founder is not as clear-cut as other career paths. Some careers have clear cut journeys. Doctors and nurses can expect university degrees, post-university education, residencies, clinics and more. Lawyers need to pass exams after post-university education.

The startup world is no stranger to fleeting fads. We’ve seen an influx of monthly subscription boxes, e-commerce savings communities, and even a rise in nostalgic games like Pokemon Go. While those were all fun and games while they lasted, users eventually lost interest and moved onto the next shiny thing.