Brand
Once upon a time, public relations tactics were all about crafting a press release, pitching to journalists and building up a great contacts list. While these strategies are still important, today’s always-on world commands us to think more creatively.
Nowadays consumers are gradually becoming less receptive to advertisements. Different sources indicate that 75% of consumers don’t believe advertisements at all.
This week, Startups Magazine spoke to Chris Sims, Managing Director, SoHo (Single/Small Office, Home Office) and Marketing at BT.
Global VC funding broke new ground in the first half of 2021, with a staggering $288bn invested worldwide.
This year, Black Friday is set to take place today November 26th, with Cyber Monday to follow soon afterwards on November 29th. If your company has been ignoring Black Friday up until this point, seeing it as just another American import or a passing e-commerce fad, then there’s a good chance that you’re missing out on the potentially lucrative sales opportunities the event has to offer
As world leaders converge on Glasgow for the 26th UN Climate Change Conference (Cop26), the need for climate action has never been stronger.
The festive season is just around the corner, and many retailers are gearing up for the most important date in their calendar – Black Friday.
In the wake of the COVID-19 pandemic, purpose in business matters more than ever. With increasing global pressures, businesses have: “An opportunity, and an obligation, to engage in the urgent needs of our planet” (Mckinsey 2020).
As the dust settles on COP26, which rather predictably failed to fulfil hopes and promises, the obvious question is: what next?
COP26 encouraged people to rethink their impact on the environment and strive towards more conscious consumption. This, coupled with the launch of our November/December issue of the magazine focusing on sustainability and tech for good means it’s the perfect time to round up the top 10 sustainable tech startups of 2021.
In 2020, the UK attracted record levels of investment, maintaining its leading position in European digital health technology research. In terms of global growth, digital health is set to double in the next five years, reaching $350bn.
In the words of Philip Kotler, a marketing author, consultant, and professor: “A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.”
You might be surprised at just how many introverts choose to set-up in business for themselves. If you were to believe all of the myths and misconceptions about introverts and introversion, you’d picture us hiding in a corner afraid to say boo to a goose!
Blue Cactus Digital provide digital marketing for startups and brands looking to scale. It loves all things tech, startups, design, sustainability, and ethical marketing. Startups Magazine caught up with Clare Martin, Blue Cactus Digital’s Director and Strategist.
According to data from What Customers Want, 91% of consumers prefer to purchase from small to medium-sized businesses. Why?
Startup businesses ought to grow in size and complexity. The expression of the business founders’ passion to meet a need in the marketplace, should in theory grow as big as possible to meet that need. Unfortunately, for most startups scaling up often leads to failure and is a leading cause of startups not succeeding within the first 10 years.
In 2019, the Telegraph revealed that 20% of new ventures will fail within just 12 months of opening their doors, with that figure climbing to 60% within the first three years.
Every journey that ever began, never came with a prequel of how it is going to be. It is only when we walk past it, do we experience, learn and evolve. The same goes with starting up. You might not have a background, but you have your experience, grit and discipline that keep you moving forward. Being young is a power in itself, but it only benefits when you know what you are doing and how it adds value.
When high-profile new logos launch, if they hit the headlines it’s usually for the wrong reasons. That’s largely down to a general assumption that “branding” is just about one marque, a frustrating misconception for design teams that spend months—often years—on strategy and iteration.
In 2020 Tinder hit 74 million downloads, Tinder was ranked #2 highest grossing app in the world with $513m in revenue. There were over 66 million users, which consisted of 6.7 million paying subscribers.
