Brand
A marketing strategy is key to a successful company. Whether it’s an established multinational, or a fledgling startup, an effective marketing plan is an essential road map for the business. A strategic plan helps to define marketing aims, keeps an eye on the final objective and defines each step that needs to be taken to reach the desired outcome.
Specialised translation of medical texts contributes to the promotion of goods and services of the corresponding direction in the foreign market. It is just as important as the original text. Because, in case of an error, it can nullify all the efforts of the advertiser, which will radically affect the entire subsequent marketing campaign
Do you ever find yourself alarmed by the stark contrast in ecological attitudes between friends, family and colleagues? For many, net zero targets are a top priority. Others’ mindsets vary, with some making small adjustments to their way of life, and some refusing any personal responsibility.
Once upon a time, public relations tactics were all about crafting a press release, pitching to journalists and building up a great contacts list. While these strategies are still important, today’s always-on world commands us to think more creatively.
Nowadays consumers are gradually becoming less receptive to advertisements. Different sources indicate that 75% of consumers don’t believe advertisements at all.
This week, Startups Magazine spoke to Chris Sims, Managing Director, SoHo (Single/Small Office, Home Office) and Marketing at BT.
Global VC funding broke new ground in the first half of 2021, with a staggering $288bn invested worldwide.
This year, Black Friday is set to take place today November 26th, with Cyber Monday to follow soon afterwards on November 29th. If your company has been ignoring Black Friday up until this point, seeing it as just another American import or a passing e-commerce fad, then there’s a good chance that you’re missing out on the potentially lucrative sales opportunities the event has to offer
As world leaders converge on Glasgow for the 26th UN Climate Change Conference (Cop26), the need for climate action has never been stronger.
The festive season is just around the corner, and many retailers are gearing up for the most important date in their calendar – Black Friday.
In the wake of the COVID-19 pandemic, purpose in business matters more than ever. With increasing global pressures, businesses have: “An opportunity, and an obligation, to engage in the urgent needs of our planet” (Mckinsey 2020).
As the dust settles on COP26, which rather predictably failed to fulfil hopes and promises, the obvious question is: what next?
COP26 encouraged people to rethink their impact on the environment and strive towards more conscious consumption. This, coupled with the launch of our November/December issue of the magazine focusing on sustainability and tech for good means it’s the perfect time to round up the top 10 sustainable tech startups of 2021.
In 2020, the UK attracted record levels of investment, maintaining its leading position in European digital health technology research. In terms of global growth, digital health is set to double in the next five years, reaching $350bn.
In the words of Philip Kotler, a marketing author, consultant, and professor: “A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.”
You might be surprised at just how many introverts choose to set-up in business for themselves. If you were to believe all of the myths and misconceptions about introverts and introversion, you’d picture us hiding in a corner afraid to say boo to a goose!
Blue Cactus Digital provide digital marketing for startups and brands looking to scale. It loves all things tech, startups, design, sustainability, and ethical marketing. Startups Magazine caught up with Clare Martin, Blue Cactus Digital’s Director and Strategist.
According to data from What Customers Want, 91% of consumers prefer to purchase from small to medium-sized businesses. Why?
Startup businesses ought to grow in size and complexity. The expression of the business founders’ passion to meet a need in the marketplace, should in theory grow as big as possible to meet that need. Unfortunately, for most startups scaling up often leads to failure and is a leading cause of startups not succeeding within the first 10 years.
In 2019, the Telegraph revealed that 20% of new ventures will fail within just 12 months of opening their doors, with that figure climbing to 60% within the first three years.
