Brand
If you have ever replied to a ‘what was the number one song on the day you were born?’ viral post, taken a personality quiz without checking the terms and conditions or just accepted a friend request from a stranger then you could have opened yourself up to fraud.
More people than ever before are using their smartphones to browse the internet – 90% of the world’s internet population in fact! As such, it is essential that start-ups are equipped to deal with the demand by optimising their websites for mobile and developing apps to help reach and engage with customers more effectively.
When launching their business, entrepreneurs get very excited at the prospects of finding clients, but also anxious about how to do it. While there are many priorities for them in terms of business operations, building up the right teams, or maintaining their cash flow, organic marketing isn’t one that should be neglected or postponed.
A company’s brand is so important. It’s the business philosophy, its culture and ethos, its products, its team, the customer service, its corporate reputation.
Read any guide on the best way to market your business and you’re bound to find social media high up the list — and sometimes, the only thing on the list. But what if the thought of all this posting, sharing, liking, boosting, engaging, following and whatnot else leaves you cold? Should you suppress these feelings and slog over social media anyway?
The marketing space has seen drastic changes since the coronavirus pandemic began in early 2020, and marketers have had to pivot quickly to successfully navigate marketing through the great Covid crisis.
Did you know that 14% of startups fail because of a poor marketing strategy? When you start a business with limited resources, you want to make sure that you’re not wasting any of your resources.
You are a startup, you’ve got investment, and you are ready to take on the world… but have you got solid ‘brand’ foundations in place to succeed when so many startups don’t?
There are now over 600 million blogs globally; the U.S.A. alone accounts for 31 million of them, and together they publish over 2.5 billion posts a year (that’s 4800 per minute)!
In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA states that PR is “all about the way organisations communicate with the public, promote themselves, and build positive reputation and public image”.
Creating a great startup marketing strategy doesn’t have to be stressful. You can use solid frameworks and marketing principles to start successfully. It just helps to hear those recommendations from someone that’s had the experience before you stumble through trying to discover the best approach yourself. The ideas in this article will help you get started.
Half of the world’s population is using social media in 2021. That’s great, right? Well, there’s no easy answer to this question. Before jumping to a ‘yes’ or ‘no’ answer, we have to consider how this number affects your social media activity.
According to the latest statistics, the average business spends between 5-12% of their annual turnover on marketing. While millions of organisations – particularly those operating in B2C sectors – perceive digital marketing as fundamental to driving sales and resulting business growth, other business owners still need convincing of its value, and often have preconceptions of the Return On Investment (ROI) required to make it worthwhile.
A well thought through brand strategy can be the difference between success and failure when you’re starting out. And that’s been amplified thanks to COVID-19. So what steps can you take to drive success and give your startup the best chance?
The second edition of our Build Back Better series focuses on empathy led marketing and how, by putting people first and understanding their needs, you can cut through the noise and offer value.
The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that. This demonstrates that organisations recognise the value that communications play in their overall business strategy. Consumer research has shown that 48% see journalism and earned media to be the most credible source of information.
Living in a digital world, where everything could grow or destroy your business, marketing is a very important strategy to use. Now when the internet has reached almost the highest point, it is a very good thing to use it to work with you, not against you. Any industry that uses technology and relies on it, has major changes each year because the technology is advancing each year.
There once was a time when setting up a business without a website would have been unthinkable, however in the age of social media, websites seem to have been prioritised and replaced by social media accounts, and this is particularly relevant in the hair and beauty industry, which is dominated by mobile stylists, freelancers and small independent salon chains.
Marketing in the 21st century has become one of the biggest priorities for companies in all industries. Every year, it becomes important to show the general public your company still deserves their dollar and their support. People no longer settle simply for what they have ‘always known’ or what fits best in their budget.
Your company’s Brand is what people think of you. It’s not what you have written on your website, or on your company walls, but it’s defined by the people who use your product or service and their perception of what your Brand stands for.
