Apple announced big updates for iCloud and iOS 15 at the company’s annual Worldwide Developers Conference this June, with a particular focus on privacy and data tracking. Newly unveiled features from the tech giant include the ability for users to load remote content privately without disclosing their IP, as well as using ‘burner’ email accounts to sign up for email offers.
According to the latest statistics, the average business spends between 5-12% of their annual turnover on marketing. While millions of organisations – particularly those operating in B2C sectors – perceive digital marketing as fundamental to driving sales and resulting business growth, other business owners still need convincing of its value, and often have preconceptions of the Return On Investment (ROI) required to make it worthwhile.
At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 members worldwide. Fast forward to the end of February 2021 and the Silicon Valley founded platform surpassed in excess of 10 million downloads, with 2 million weekly users.
Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed they will continue to shop online even when the high street re-opens its doors.
