Brand
There are now over 600 million blogs globally; the U.S.A. alone accounts for 31 million of them, and together they publish over 2.5 billion posts a year (that’s 4800 per minute)!
In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA states that PR is “all about the way organisations communicate with the public, promote themselves, and build positive reputation and public image”.
Creating a great startup marketing strategy doesn’t have to be stressful. You can use solid frameworks and marketing principles to start successfully. It just helps to hear those recommendations from someone that’s had the experience before you stumble through trying to discover the best approach yourself. The ideas in this article will help you get started.
Half of the world’s population is using social media in 2021. That’s great, right? Well, there’s no easy answer to this question. Before jumping to a ‘yes’ or ‘no’ answer, we have to consider how this number affects your social media activity.
According to the latest statistics, the average business spends between 5-12% of their annual turnover on marketing. While millions of organisations – particularly those operating in B2C sectors – perceive digital marketing as fundamental to driving sales and resulting business growth, other business owners still need convincing of its value, and often have preconceptions of the Return On Investment (ROI) required to make it worthwhile.
A well thought through brand strategy can be the difference between success and failure when you’re starting out. And that’s been amplified thanks to COVID-19. So what steps can you take to drive success and give your startup the best chance?
The second edition of our Build Back Better series focuses on empathy led marketing and how, by putting people first and understanding their needs, you can cut through the noise and offer value.
The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that. This demonstrates that organisations recognise the value that communications play in their overall business strategy. Consumer research has shown that 48% see journalism and earned media to be the most credible source of information.
Living in a digital world, where everything could grow or destroy your business, marketing is a very important strategy to use. Now when the internet has reached almost the highest point, it is a very good thing to use it to work with you, not against you. Any industry that uses technology and relies on it, has major changes each year because the technology is advancing each year.
There once was a time when setting up a business without a website would have been unthinkable, however in the age of social media, websites seem to have been prioritised and replaced by social media accounts, and this is particularly relevant in the hair and beauty industry, which is dominated by mobile stylists, freelancers and small independent salon chains.
Marketing in the 21st century has become one of the biggest priorities for companies in all industries. Every year, it becomes important to show the general public your company still deserves their dollar and their support. People no longer settle simply for what they have ‘always known’ or what fits best in their budget.
Your company’s Brand is what people think of you. It’s not what you have written on your website, or on your company walls, but it’s defined by the people who use your product or service and their perception of what your Brand stands for.
When you think about TikTok, chances are you’ll picture 16-year-olds girls dancing to the latest songs, or a video of a cute dog doing a trick, but the reality is that the social media platform is so much more than that.
Social media, a once frivolous and niche messaging tool developed by side-line internet users, is notoriously difficult to predict when it comes to its evolution and future.
Creative technology studio, Appetite Creative Solutions, has released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite COVID-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021.
We have a sense that more companies are starting this year investing energy in considering their brand purpose, their brand’s reason for being, beyond making money. It is incredibly rare, in fact I couldn’t tell you the last time, someone came to us to launch a business they created solely as a money-making endeavour. Startups are born out of a desire to fix a problem and make a change. That is their brand purpose.
Brands can and should take a stance on social and political matters, according to new research by Kubi Kalloo and its partner Alligator Digital. A survey of 600 people in both the US and UK has uncovered that 59% of consumers believe taking a stance matters. Of this percentage, two-thirds take the issue seriously and are likely to buy from or boycott a brand based on their social media posts about an issue.
You’ve heard the maxim that ‘failing to plan is planning to fail,’ right? I’m not here to debate it. For any complicated initiative, a plan is needed – that’s true. But I do want to suggest that the long-held maxim only represents one side of the spectrum, and that the other side (overplanning) is equally dangerous to the success of a startup.
Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed they will continue to shop online even when the high street re-opens its doors.
