I'm lucky to speak to many women who are starting their own business, and they are all very talented and with a lot of ideas, but they all raise the same questions:

• How I start my online business? What to post and where? And When?

They struggle with the consistency that digital marketing requires, they generally feel stuck and overwhelmed and looking for help and direction.

Why do you need a digital marketing strategy?

If you don't have a good strategy, you may be missing out on sales. You may also be focusing on the wrong audience and wasting precious time on activities which are not relevant to your clients.

Still not convinced that you need a digital marketing strategy to win customers? 

We have a few strong reasons to convince you that a strategy for your digital marketing is key to your business's success. 

Without a digital marketing strategy - You have no direction

Like with anything you want to achieve, marketing your business online without a strategy means that you have no clear strategic goals for what you want to reach. 

Developing a strategy is like a step-by-step guide you need to follow to achieve the final goal you have for your business: increase your sales, engage with your customers, or improve your online presence. 

You don't know your audience.

Not having a digital marketing strategy also means that you are not keeping track of your marketing efforts' results. So, how can you know your audience if you don't have any statistics to track? 

Here's the thing: people say that the "Online" is the "most measurable medium ever," and that's true because there's a lot of data you can collect to see if your marketing efforts are effective. 

Yet, Google Analytics only tells you things like how many visited your website, but not the visitor's sentiment. So, your digital marketing needs to be more complex than that to know your online audience truly. 

What can you do? Have a digital marketing strategy that includes more marketing tools from which you can get relevant user feedback, such as social media or email marketing. 

You're wasting money and time.

If you don't have a clear direction path and no clear strategic goals, how can you know what you want to achieve, and if you reach it? 

Well, you can't. 

So, this means that you are only wasting time and money with your marketing efforts. 

When you have no digital marketing strategy, you are also likely to spend money on agencies that are likely to perform similar online marketing tasks. This won't really help your business improve its online presence and reach goals like more conversions or more visitors. 

You do not have integrated marketing.

Digital marketing efforts should all be synchronised and optimised with each other to help you achieve your final business goals. Yet, if you have no strategy, you're likely completing different marketing tasks, online and offline, that are not related to each other, and they are not integrated. 

If you're starting your own business and willing to grow your sales significantly, you need to start building a solid digital marketing strategy.