Brand
COVID-19 has made history by affecting each industry in the world. From the lockdown that caused the closure of businesses to people adapting to work from home, there is a need to identify strategies of how businesses will be run going forward. The pandemic has disrupted how people socialise as well as their shopping patterns. To adapt to this new normal, business owners have to make significant adjustments to reach out to their customers or less they risk failure.
The economic downturn has been a struggle for many businesses but it has also been an opportunity for many to review their marketing activity. POLARIS, a digital marketing agency based in London, suggests that as part of this marketing review, now might be the ideal time to consider the effectiveness of your business website and if planning an update, migrate your website now.
People all over the world are spending more time online and brands have quickly shifted their strategies to adapt to this new normal. However, all that time online means that consumers are now facing a barrage of visual clutter from competing companies.
The marketing industry may have the biggest responsibility when it comes to the advancement of equality – of the sexes, of the races, of sexualities, of mental & health conditions, and more.
Entrepreneurs: let’s be honest, all of us probably spend a little too much on social media. It’s easy to get lost on Twitter or on LinkedIn, scrolling through and seeing what everyone else is sharing, what is trending, and posting your updates.
Just when the lockdown period seemed to be drawing to a close, cases of Coronavirus took a sharp upwards turn and local lockdowns were enforced. Already, almost ten million people in the UK have been confined to their homes once again. Nationally, too, restrictions have tightened and fears of a second lockdown period are circulating as Health Secretary Matt Hancock refuses to rule out the possibility of another strict set of restrictions being brought in.
In a recent survey, over half of customers polled revealed that they tend to buy from a brand with a big personality. The study found that 57.5% of customers buy from brands with strong personalities, whilst 51.2% of people have purchased from a brand because of the way they spoke online.
When you’re building something from the ground up, it’s essential to have a strong foundation for support right from the start. Your business needs to have one main idea you can use to create a brand identity, to generate strong branding and to produce an effective brand development strategy to reach your goals.
As a startup, taking the first steps into marketing can be daunting. Where should you start? What activity will be the best use of my time? If you’re limited on time or budget – and even if you’re not – a great place to start is content marketing.
One of the most regular questions many entrepreneurs ask themselves: ‘Why do some companies succeed and stay longer on the market?’ and ‘Why do some of them not?’
In this era where life is fast-paced, customers’ demand and needs keep changing at a rapid rate. If your company is to consistently meet these needs, then it must be equipped to keep changing as the market dictates. In addition, competition is tough, and others are waiting to take advantage of where you are slacking off. If you are to survive the competition, remaining innovative is the only survival tactic. In fact, you should always anticipate future demands and work towards meeting them. That way, you stay a step ahead of the competition.
Marketing journey for startups isn’t an easy task, no matter how excellent your idea is or how hard you’ve worked to implement it. Until none knows about your project, you are not there in the game.
If you have come up with a catchy and distinctive brand name for your product or service and/or put in place a logo and design packaging, you may be wondering which specific branding elements you can protect as a trade mark.
Startups Magazine recently spoke to Nicky Pasquier, CEO Virtuoso Assistant, the digital marketing for entrepreneurs and small business.
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some organisations. But for British small and medium-sized B2B organisations, Brexit is an opportunity to look beyond the EU to new geographies.
The words ‘martech’ and ‘Marketing Technology’ constantly get thrown around a lot. According to research conducted by the martech Alliance, they’re used some 678.7k times a year – but it begs the question… how often are they being used correctly? For anyone who is unfamiliar with the word ‘martech’, it is otherwise known as marketing technology, and it is the term for the software and tech tools that marketers leverage to plan, execute and measure marketing campaigns.
A customer service provider has challenged businesses in the UK to change the way they think about customer interaction, amid rising levels of consumer dissatisfaction. Woven is a contact centre, customer management and BPO service provider, operating from offices in Bristol, Swindon and Ipswich and working with brands across a range of industries, including Toyota and Kärcher.
The amount of information we are exposed to exceeds our ability to process it. Out of the about 70,000 thoughts we have per day, our short term memory can hold no more than seven for only about 20 to 30 seconds. How does this relate to branding? Our long-term memory stores our associations with specific brands which is also ultimately the desired effect of marketing campaigns or PR activities – for people to remember your company (or you as a person!) when in need of the products or services you provide.
In today’s global and increasingly competitive marketplace, it is more important than ever to stand out from the crowd and capture the attention of consumers. Trade marks are essentially ‘signs’ which help consumers to identify and differentiate your products or services from those of competitors and other traders.
So, you’re starting a business – you’re ready to go, you’re excited to start chasing clients, you get some enquiries, you convert those enquiries into leads and now it is time to turn those leads into clients – and ultimately, cash. But there’s a problem… what do you charge?
