Kazakhstan is still a relatively young country, sometimes referred to as ’30 years young’ as it is about to celebrate 30 years of independence, but it has already established a successful innovation ecosystem with the support of various government Ministries and often as a result of its First President’s initiatives.
We have a sense that more companies are starting this year investing energy in considering their brand purpose, their brand’s reason for being, beyond making money. It is incredibly rare, in fact I couldn’t tell you the last time, someone came to us to launch a business they created solely as a money-making endeavour. Startups are born out of a desire to fix a problem and make a change. That is their brand purpose.
As a startup, you’ve got loads of goals, problems and opportunities to think about, but make sure you carve out some time for some PR activity that will help raise your profile and grow your business.
