Articles by Gayle Carpenter | Startups Magazine

Gayle Carpenter

Gayle Carpenter is the driven and focused Founder and Creative Director of Sparkloop Design and Communications Agency. She founded Sparkloop in 2004 and successfully delivers bespoke creative strategies for brands and businesses. Gayle’s founding client, Red Bull, is still with her 15 years later along with The Prince’s Trust who she has also managed to retain whilst attracting other impressive clients such as Prudential, Checkatrade, Homeserve and most recently, Asics. She has kept her vision, kept her team small and focused, and has offices in London and Bath to maximise business opportunities while managing her close relationships with her clients.

3 Articles Published | Follow:

Business Goals vs Business Purpose: how to combine them for success

Look at the following Business Purpose Statements – which brands do these belong to?

It’s Time for a Branding reset – Getting Back to Basics

The Christmas ads are now a distant memory but what we learned from the 2020 line up was that brands were, more than ever, vying for consumer attention at the end of what was a brutal year for business.

What Should SMEs Consider When Investing in a Website?

The current situation has taught us a lot of valuable lessons, particularly about the true power of digital. With brands like Primark reducing their revenue to zero as a result of having no e-commerce strategy and B2B businesses that previously relied on trade shows forced to transfer online, the value of having a strong digital brand presence is now more important than ever before.