Rachelle McLachlan

Rachelle joined the team at My Marketing Button in February 2020 to fill a temporary role and was offered a permanent position before returning to university in September for her final year of her Business Management and Marketing Management degree at the University of Chester. She now works part time for team button remotely whilst studying. Prior to this, Rachelle helped grow her family events and balloon business primarily through social media. It was during this time she discovered her passion for helping businesses reach their potential through effective marketing.

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How to Make Strategic Thinking Work for you

A Strategy is a plan that is designed to help you achieve a long-term goal. Which means when ‘thinking strategically’ during your planning process you should have your goals in mind to create a well thought out plan.

Connecting The Dots With Marketing

Connecting the dots between your marketing activities and the rest of your business can change your perception about marketing. Understanding that marketing influences all areas of your business is the key to planning effective marketing activities. 

We Use ‘Word of Mouth’ So We Don’t Need to Do Any Marketing

When speaking to businesses we often hear the phrase, ‘we just use word of mouth’ when people describe how they promote their company. This is amazing! But is it more than just ‘word of mouth’?

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