Take a step back and look at your business targets and visualise the bigger picture that your company is working towards. If you set your goals first, your plan will have a purpose which means that it will help make the activities you plan more strategic.

Once you have set your targets, you can devise the process of how you will achieve them. You might find that some activities will have an impact on multiple goals. Plans that target and work together to achieve multiple goals will help you to connect tasks and use your time more efficiently.

In the fast-paced world of business, time is money. Complicated marketing plans can leave everyone confused, or they may not have their intended impact. Breaking your plans into simple effective tasks will help you manage your time. Easy to achieve marketing activities will enable you to move forward and monitor your progress as you move towards achieving your goals.

Now look at what resources you have available to you. Do you have a team member who excels in a particular area? Is there a department that would be best suited to complete a certain task? Utilising your resources enables the tasks to get done quicker and to a higher standard.

Do not forget to monitor your progress. Business is unpredictable and plans change, so keeping on top of your progress means you can adapt to new situations. Quickly identify areas that need your attention and others where you are thriving as this is essential to ensuring you meet your targets.

Marketing activities shouldn’t just be things you do, they should be tasks that work towards growing and developing your business. If you connect your marketing and business aspirations, you can create a plan that elevates your business to the next level.