Dan Bradfield

Dan Bradfield is Creative Director and Head of Design and Branding at Naked Marketing. Naked and proud since 2009, Dan co-leads the creative studio alongside Managing Director, Dave. A branding legend, there’s no exploration, strategy or design challenge he can’t tackle. Dan loves to get stuck into the creative process and is very hands-on, leading projects across a variety of platforms and media.

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How can new businesses build a brand that lasts?

It’s an exciting time for start-up businesses. During the past 18 months, many – through choice or lack thereof – have grabbed at the opportunity of launching their own business. With so many new businesses emerging, consideration for a strong, meaningful, and lasting brand is crucial.