Brand

As women’s health brand Elvie recently ‘broke the internet’ with their provocative 2022 campaign normalising women’s incontinence in sport, print marketing and branding experts Solopress have investigated the top five campaigns of the last decade that stirred up the social sphere.

Social media influencers can and regularly do help startups reach new audiences. It’s (mostly) a legitimate form of marketing, with some important caveats relating to disclosure and conflicts of interest. And some influencers get very well paid for doing it. In most cases, they charge a fair fee for introducing startups, new brands and products to new audiences.

As the metaverse becomes the norm, startup brand managers can’t really afford not to embrace 3D brand design for their organisations, it offers businesses a competitive advantage while offering no end of creative possibility in communications.

In today’s business world, it’s not just what you know but who you know (and who knows you) that matters. In the past, this used to refer to the closed shop of the old boy’s network. Now, thankfully, that’s no longer the case – at least for the most part. One of the key reasons for this is the internet or, more precisely, social network sites and more precisely still – LinkedIn.

A Strategy is a plan that is designed to help you achieve a long-term goal. Which means when ‘thinking strategically’ during your planning process you should have your goals in mind to create a well thought out plan.

Digital marketing is leveraging startups and nonprofits in so many ways. Nowadays, starting new ventures doesn’t sound as scary as in the age of yellow pages and TV commercials. Organisations, non-profits, and brands do not need brick and mortar setup but just a foul-proof and sustainable digital marketing strategy to flourish.

The power of loyalty is an often-overlooked concept when building and maintaining a brand. While no one can deny its power, creating loyalty is complex and many businesses struggle to achieve it. Research has proven that the cost of attracting a new customer is as much as five times more than keeping an existing one, so developing trust and loyalty should be an investment every company makes. But how exactly do you create meaningful relationships with your customers that evoke loyalty and secure future sales?

Perhaps now, more than ever before, B2G marketing is crucial. The government has committed to spending billions of pounds over the coming years in order to ‘level up’ and alleviate somewhat of the financial stress caused the by the ongoing pandemic, meaning there will be government contracts galore – welcome news for business owners around the country.

Businesses need to stay ahead of the game. Whether you market yourself as practical or technologically complex, it is vital that you keep up to data with the latest tech to further your sales.

As brands aim to connect with consumers, they have to stand out among the crowd. With the average consumer seeing up to 10,000 ads a day, brands constantly fight for consumers’ attention with print and digital ads among a slew of other content on social media apps as they scroll — not to mention trying to stand out with unique product design and brand appeal.

Ineffective communication at work has the potential to be extremely damaging to productivity. It opens opportunities for misunderstandings, misinformation and conflict and can turn small problems into big issues.

If the goal is to make your startup a success story, the last thing you want to do is underutilise social media. Platforms like Instagram, Pinterest, Youtube, Twitter, Facebook, and Tiktok present sizable opportunities to grow brand awareness, better customer service, and increase sales.

When it comes to running a successful, customer-focused business, a strong marketing strategy is key.

Strategy isn’t always the easiest thing to get your head around. But it is always important. Especially for early-stage founders who are short on time and resources, and the future looks like a vast expanse of shiny opportunities.

Marketing is a key part of any strong business plan, and essential to the growth of your startup – but where do you begin? Firstly, you must decide whether your business will build an in-house team or outsource to an agency is an important decision that affects the future of your company; the source will really impact the efficiency and effectiveness of your marketing campaign, depending on a few key determinants!

As a business owner, you are the captain of your ship. But ensuring your company is consistently moving in the right direction, especially as you start to scale, means you simply cannot do it alone. Sustained success in business needs a talented team of people with the right skills and perspectives to maintain company value.

At the beginning of every year, we see a new range of marketing trends that we should keep an eye on throughout the year. This year is no exception with social media and tools such as AR still growing and developing, here are some top tips on content marketing in 2022.

Marketing expert Philip Bacon shares his four-step beginner’s guide to building a successful email marketing campaign.

Building a brand is an essential step to building a startup. Here are the essentials of startup branding you should know in 2022.