Brand
No matter what industry your startup is in, one thing is for sure – you need to be visible online if you want to succeed. And while there are many different ways to achieve this, SEO is undoubtedly one of the most effective. Not only does it help you reach your target audience, but it also offers a host of other benefits that can be crucial for the success of your startup.
Video is one of the most powerful tools that digital marketers have at their disposal. For one, it is an easily digestible format that gives viewers’ eyes a rest from the plethora of text-heavy marketing messages found online. In this sense, it enables target audiences to take a more passive role in the marketing process, merely requiring them to sit back, relax, and be shown why they should buy into a brand’s products or services.
This week an HR Agency owner from Harrogate, Yorkshire is celebrating having found her perfect new team member, after having used TikTok to ensure they would be a good fit for the fun loving team.
In 2004 Lego was all but bankrupt and its target audience, children, had fallen out of love with it. The company faced extinction. Playmobil licked its lips. Fast forward to today and Lego’s revenue has gone from $6.7bn to $55bn Danish krone. It has five stores in London alone, one of the world’s most recognisable logos, and a catalogue of film, game, book and clothing merchandise. Its audience, moreover, now includes adults, whether the adults admit it or not.
The driving force behind any startup’s success is connectedness. When you take the time to connect with others, you cultivate trust and encourage loyalty – the two cornerstones of building a successful business that will stand the test of time.
User-Generated Content – it’s the most effective way for communicating with Gen Z and Millennials. This phenomenon hooks us by being inherently genuine and authentic, with each phase of transforming it becomes more and more adapted to ‘new reality’. Although, there are now tonnes of different social platforms, UGC always performs in different ways.
As women’s health brand Elvie recently ‘broke the internet’ with their provocative 2022 campaign normalising women’s incontinence in sport, print marketing and branding experts Solopress have investigated the top five campaigns of the last decade that stirred up the social sphere.
Social media influencers can and regularly do help startups reach new audiences. It’s (mostly) a legitimate form of marketing, with some important caveats relating to disclosure and conflicts of interest. And some influencers get very well paid for doing it. In most cases, they charge a fair fee for introducing startups, new brands and products to new audiences.
As the metaverse becomes the norm, startup brand managers can’t really afford not to embrace 3D brand design for their organisations, it offers businesses a competitive advantage while offering no end of creative possibility in communications.
In today’s business world, it’s not just what you know but who you know (and who knows you) that matters. In the past, this used to refer to the closed shop of the old boy’s network. Now, thankfully, that’s no longer the case – at least for the most part. One of the key reasons for this is the internet or, more precisely, social network sites and more precisely still – LinkedIn.
A Strategy is a plan that is designed to help you achieve a long-term goal. Which means when ‘thinking strategically’ during your planning process you should have your goals in mind to create a well thought out plan.
Digital marketing is leveraging startups and nonprofits in so many ways. Nowadays, starting new ventures doesn’t sound as scary as in the age of yellow pages and TV commercials. Organisations, non-profits, and brands do not need brick and mortar setup but just a foul-proof and sustainable digital marketing strategy to flourish.
The power of loyalty is an often-overlooked concept when building and maintaining a brand. While no one can deny its power, creating loyalty is complex and many businesses struggle to achieve it. Research has proven that the cost of attracting a new customer is as much as five times more than keeping an existing one, so developing trust and loyalty should be an investment every company makes. But how exactly do you create meaningful relationships with your customers that evoke loyalty and secure future sales?
Perhaps now, more than ever before, B2G marketing is crucial. The government has committed to spending billions of pounds over the coming years in order to ‘level up’ and alleviate somewhat of the financial stress caused the by the ongoing pandemic, meaning there will be government contracts galore – welcome news for business owners around the country.
Businesses need to stay ahead of the game. Whether you market yourself as practical or technologically complex, it is vital that you keep up to data with the latest tech to further your sales.
As brands aim to connect with consumers, they have to stand out among the crowd. With the average consumer seeing up to 10,000 ads a day, brands constantly fight for consumers’ attention with print and digital ads among a slew of other content on social media apps as they scroll — not to mention trying to stand out with unique product design and brand appeal.
Ineffective communication at work has the potential to be extremely damaging to productivity. It opens opportunities for misunderstandings, misinformation and conflict and can turn small problems into big issues.
If the goal is to make your startup a success story, the last thing you want to do is underutilise social media. Platforms like Instagram, Pinterest, Youtube, Twitter, Facebook, and Tiktok present sizable opportunities to grow brand awareness, better customer service, and increase sales.
When it comes to running a successful, customer-focused business, a strong marketing strategy is key.
Strategy isn’t always the easiest thing to get your head around. But it is always important. Especially for early-stage founders who are short on time and resources, and the future looks like a vast expanse of shiny opportunities.
