‘If employees don’t want to be in the office everyday, they can pretend to work somewhere else’ is a phrase coined by the world’s second richest man, Elon Musk in recent times.
According to McKinsey, more inclusive and diverse organisations are 35% more likely to outperform their competition. Also, they tend to capture new markets more effectively than their counterparts. However, diversity is still an issue in the UK workforce. Almost half of employees feel that their employers are not doing enough to achieve the right balance.
Perhaps now, more than ever before, B2G marketing is crucial. The government has committed to spending billions of pounds over the coming years in order to ‘level up’ and alleviate somewhat of the financial stress caused the by the ongoing pandemic, meaning there will be government contracts galore – welcome news for business owners around the country.
Regardless of how much we, as a society, are able to utilise and implement technologies into business, global supply chains will always be dependent on the ways in which people interact with one another.
