One of a business owner’s main jobs to be done is to find repeatable, reliable and scalable channels to market. If you don’t prove your channel marketing mix quickly enough you’re setting yourself up for failure. According to the Telegraph, 20% of new ventures fail within their first year, with that stat rising to 60% within the first three years. There are a plethora of reasons for failing, but not being able to reach and sell to your target audience is one of the most common.
