Brand

With the sun shining through the window on the Skyline stage at BrightonSEO, Jon Earnshaw from Pi Datametrics delivered an intriguing and engaging talk to delegates about the future of SEO by looking at how people actually go about searching. Perhaps most poignantly pointing to ‘voice’ as the future.

A social media guide is a framework for how your company should behave online.

Polly Roberts, Head of Strategy and Planning at ethical advertising agency Media Bounty, looks at the seven things brands need to know about moving from a startup to a scaleup.

If we don’t know what we want, we can’t expect to get it. However, getting our intention right in the first place can be thoroughly challenging but it is imperative if we hope, or expect, to reach our target.

Earned media can be rocket fuel for a startup. Be it a review in TechCrunch, a profile in Engadget or news about a fundraising round in Venture Beat, positive media coverage can move mountains for early-stage companies.

E2E, in association with The Independent and in partnership with IWG plc as the strategic founding partner, has today announced its Female 100 list which identifies the 100 fastest-growing female-led or founded businesses in the UK through their growth rate of employees over the past three years from data gathered by Experian and Go Live Data.

Joanne Safo, CEO of insurtech Lukango, has won the top prize of a £20k grant on the Black Girl Fest (BGF) Launchpad Programme, powered by Phoenix court, LocalGlobe, Goldman Sachs and Salesforce Ventures.

SMEs play a crucial role in the economy, accounting for a significant portion of job creation and economic growth. In today’s competitive market, providing outstanding customer service is essential for the success of SMEs. According to Khoros, 83% of customers agree that they feel more loyal to brands that respond and resolve their complaints.

In the wake of Covid-19, many industries have been struggling to get customers back in to physical stores, restaurants, gyms and much more.

When Steve Jobs named Apple, it came down to a simple decision. He just liked it; and it had the additional benefit of getting his fledgling company ahead of Atari in the phone book.

Sustainability management platform FuturePlus, and London’s new media and culture district featuring the world’s most advanced immersive screens, Outernet, have teamed up to create the Outernet Impact Award in association with FuturePlus.

It may seem a bit late in the day to be writing about ‘brand purpose’ – tons of inspiring thinkers, brand gurus and marketers have done that already. It’s over a decade since Simon Sinek’s inspiring golden circle diagram and David Hieatt’s Do Purpose book. Yet, what they say about having an underlying ‘why’ or ‘cause’ holds true – it’s compelling because it’s so ludicrously simple.

As more and more brands are looking for compliant ways to create personalised experiences for their customers, and with rules about third-party cookies changing regularly, first-party data insights are becoming more important than ever.

Vestico, the social fit and personalisation platform for fashion and beauty, has secured a £250,000 investment from early-stage focused venture capital firm Jenson Funding Partners to further develop its technology and define the next generation of eCommerce.

HVAC companies are always looking for new and innovative ways to generate leads. As a business owner, it’s important to stay ahead of the competition and find new and creative ways to bring in customers. We’ll discuss eight expert lead-generation tips for HVAC companies, as well as some examples of how these tips can be put into action. So whether you’re just starting or you’ve been in business for years, read on for some valuable insight!

SPORTSESSION.COM has launched a sports coaching platform which provides simple and streamlined access to find a sports coach in a sport of your choice. It is available across the UK and enables access to over 1,400 coaches across 64 different sports.

: More than a quarter of Brits now make the majority of their purchases online – an increase of 18% when compared to shopping pre-pandemic, according to new data.

Home Grown, a private members’ club in Marylebone, London, and a global community of visionary entrepreneurs, investors and business leaders, has become a vital space for many of the new founders to connect and grow. By offering unrivalled access to market insights, industry knowledge and exclusive networking opportunities, the club provides entrepreneurial pioneers with unique resources to unlock the true value of their business potential.

With over one billion users, TikTok is the fastest growing social media platform in the world. And it isn’t just for lip-syncing teens anymore. It has become an important marketing channel for many brands, including SproutWorld, that debuted on the platform a mere two months ago.

Creating world-class customer experience (CX) involves designing a ‘memorably positive’ series of interactions between your brand and your customers.