Brand

When Steve Jobs named Apple, it came down to a simple decision. He just liked it; and it had the additional benefit of getting his fledgling company ahead of Atari in the phone book.

Sustainability management platform FuturePlus, and London’s new media and culture district featuring the world’s most advanced immersive screens, Outernet, have teamed up to create the Outernet Impact Award in association with FuturePlus.

It may seem a bit late in the day to be writing about ‘brand purpose’ – tons of inspiring thinkers, brand gurus and marketers have done that already. It’s over a decade since Simon Sinek’s inspiring golden circle diagram and David Hieatt’s Do Purpose book. Yet, what they say about having an underlying ‘why’ or ‘cause’ holds true – it’s compelling because it’s so ludicrously simple.

As more and more brands are looking for compliant ways to create personalised experiences for their customers, and with rules about third-party cookies changing regularly, first-party data insights are becoming more important than ever.

Vestico, the social fit and personalisation platform for fashion and beauty, has secured a £250,000 investment from early-stage focused venture capital firm Jenson Funding Partners to further develop its technology and define the next generation of eCommerce.

HVAC companies are always looking for new and innovative ways to generate leads. As a business owner, it’s important to stay ahead of the competition and find new and creative ways to bring in customers. We’ll discuss eight expert lead-generation tips for HVAC companies, as well as some examples of how these tips can be put into action. So whether you’re just starting or you’ve been in business for years, read on for some valuable insight!

SPORTSESSION.COM has launched a sports coaching platform which provides simple and streamlined access to find a sports coach in a sport of your choice. It is available across the UK and enables access to over 1,400 coaches across 64 different sports.

: More than a quarter of Brits now make the majority of their purchases online – an increase of 18% when compared to shopping pre-pandemic, according to new data.

Home Grown, a private members’ club in Marylebone, London, and a global community of visionary entrepreneurs, investors and business leaders, has become a vital space for many of the new founders to connect and grow. By offering unrivalled access to market insights, industry knowledge and exclusive networking opportunities, the club provides entrepreneurial pioneers with unique resources to unlock the true value of their business potential.

With over one billion users, TikTok is the fastest growing social media platform in the world. And it isn’t just for lip-syncing teens anymore. It has become an important marketing channel for many brands, including SproutWorld, that debuted on the platform a mere two months ago.

Creating world-class customer experience (CX) involves designing a ‘memorably positive’ series of interactions between your brand and your customers.

Photography is one of the most important aspects of your branding and shouldn’t be underestimated. From building a positive reputation and grabbing the attention of the right audience, to getting recognised, there are so many reasons why you need to invest in photography when it comes to reinforcing your business’ brand.

Lavanda, the global leader in flexible living solutions for institutional real estate, and Spruce, the leading on-demand service provider for multifamily communities, today announce a strategic partnership designed to provide US multifamily portfolios with a comprehensive and industry-defining short-term rental solution.

Hosted by Dan Murray-Serter, serial entrepreneur and co-founder of braincare company Heights, the Secret Leaders podcast focuses on what it’s like to be a top entrepreneur and how to get there.

In this digital era businesses need to prove they are genuine. Understandably customers are initially sceptical when it comes to purchasing online or hiring someone they don’t know to deliver a service.  A video is the perfect solution as it is an extremely effective way to communicate and create a sense of the physical existence of a business.

A powerful online presence can make a huge impact on the success of any business, be it a small brick-and-mortar, or an e-commerce website. This has become increasingly accurate in recent years, with changing consumer habits and a majority of people turning to the internet to shop, discover local businesses, and learn more about your company.

Marketing is a critical part for a startup in driving growth and retention, yet one of the main challenges of any startup leader is having the time and resources to spend on it. From being the HR manager, to the main salesperson, to developing and launching the actual product, startup leaders already wear many hats, so when it comes to marketing, they need a simple and doable approach.

Of the millions of brands that launch every year, around 90% will fail. So how can you make that 10%?

Whether a business has just been established or has been operating for many years, there is a growing need for organisations to be adjusting their operating methods to deliver better sustainability.

Since the start of the Internet, content has been one of the critical factors that helps drive online visibility and business growth. Content marketing is creating and distributing valuable content to attract a defined audience. It ultimately drives profitable customer action.