Jackson Wightman

Jackson Wightman is the author of the recently published Tech PR Playbook, which is now available on Amazon. He is the Founder of PR agency, Proper Propaganda and has worked with startups, scaleup and large multinationals from across the globe to help them craft and spread stories that build community and drive revenue.

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Four common misperceptions startups have about earned media coverage

Earned media can be rocket fuel for a startup. Be it a review in TechCrunch, a profile in Engadget or news about a fundraising round in Venture Beat, positive media coverage can move mountains for early-stage companies.

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