Kimberly Michener

Kimberly Michener is an expert brand builder, with both consumer and B2B experience across a diverse range of verticals — from tech to hospitality and entertainment to packaged goods. At Identity Digital, Kim oversees marketing strategy; including creative development, media planning, production and research.

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What to keep in mind when choosing a startup brand

When Steve Jobs named Apple, it came down to a simple decision. He just liked it; and it had the additional benefit of getting his fledgling company ahead of Atari in the phone book.

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