Brand

It was a match made in ecommerce Utopia – a promising new brand looking to scale up their marketing efforts, and a boutique email marketing agency looking for their next challenge. Once Neurogan Private Label and CodeCrew joined forces, the results were impactful for both parties.

Rachel Sterling, Chief Marketing Officer at Identity Digital, shares her thoughts on the importance of influencers connecting their platforms via linking .bio

Do you think of intellectual property (IP) when starting a business? Well, think again! When a business is starting up there are intellectual property considerations which may not be immediately apparent.

Why do journalist relationships matter to startups? Well, let me set the scene for you.

Low-code development, first coined by Forrester in 2014, refers to platforms that take the focus away from code and offer an integrated easy-to-use set of solutions to accelerate app and business delivery.

The proportion of UK small businesses working on specific initiatives to secure business growth has reached its highest level for three years – with 71% of enterprises working on specific strategies to improve their future prospects – according to new research from Novuna Business Finance.

Thomas Peham, VP of Marketing at enterprise CMS Storyblok looks at the new skills marketers will need to acquire in order to futureproof their careers

AI is the word on everyone’s lips. Its possibilities are being explored in every industry, from AI improvising along with musicians to new tech allowing restaurant workers to replicate Michelin star meals.

When we think about, for example, counterfeit goods or IP infringement, we tend to think about the largest and most well-known brands. Everyone knows that somewhere counterfeit Louis Vuitton, Chanel, and other apparel brand goods exist. But malicious actors fake not only large brands.

PR is not always top of your list when founding a business but at some point, you’re going to need it if you want the world to know about you, and particularly to drive inbound traffic to your new website.

In the ever-evolving landscape of business, one thing remains constant: the sheer power of digital marketing.

An initiative that offered free press releases and PR to UK-based charities and startups has reopened for applications. One charity and one startup will be selected each month to benefit from the free marketing, along with advice on how to continue building momentum. 

WordPress is a versatile and user-friendly website platform that has become one of the most popular content management systems (CMS) in the world. With over 43.2% of all websites running on WordPress, it is easy to see why it is the preferred choice of many businesses and individuals.

A successful B2B marketing strategy hinges on two things – building awareness and generating qualified leads that can be easily converted into paying customers.

A quarter (28%) of small businesses in the UK are now generating more sales from social media than from any other channel, including e-commerce and bricks-and-mortar stores, according to research from BT.

With the summer holidays in full swing, it is time to fill your Instagram feed with eye-catching photos to engage your followers and bring them along on your holidays. As design and visual communication play an increasingly significant role in our daily lives, it has never been easier to create captivating on-trend content for social media to keep everyone up to date on where you are and what you are up to.

Marketing and PR are vital elements to startup growth, but they refer to an expansive, all-encompassing discipline that can as easily lead to loss as it can to growth, without the right strategy and partner. Knowing where to start, and with whom, is key.

Monzo has analysed the businesses registered at GOV.UK Companies House to find out the most popular words and terms used in business names. Following this research, Monzo has teamed up with business experts to reveal the top dos and don’ts when naming a business.

With an estimated 4.9 billion social media users across the world, it’s easy to understand why social media marketing is an essential for businesses.

Just recently I led a PR workshop for tech startups focused on tackling air pollution. These startups and scaleups are on the Breathable Cities accelerator – a programme designed by Growth Studio and partnered by Impact on Urban Health to support UK air quality innovators.