The UK remains one of the most attractive launchpads for international tech startups and scaleups. With a mature tech ecosystem, high media visibility, and access to capital, it’s little wonder that companies from across Europe, the US, and beyond have it on their roadmap. Yet while the opportunity might be significant, so too are the risks of your launch missing the mark.
PR is not always top of your list when founding a business but at some point, you’re going to need it if you want the world to know about you, and particularly to drive inbound traffic to your new website.
This week Alphabet Inc, parent company to Google, saw record profit earnings during its first quarter, with its net profit jumping by 162% in three months. This success has been unsurprisingly attributed to the pandemic, with more people at home using online services to stay informed, connected, and entertained, as we continue to work remotely under lockdown.
America. In some ways, it can be and has historically been a tough nut for UK technology companies to crack, while in many other ways, the PR strategies and campaigns that work in Britain will work equally as well Stateside.
For the supremely talented entrepreneurs and startups doing great work around the world, marketing and PR are often low on their list of priorities. After all, there’s the running of the business to get on with, the development of amazing technology and launching of innovative projects, investment to secure, and people to hire.
