Brand

Startups often start investing in marketing even before the release to boost sales in advance. The question of when to start PR is more complicated and requires more understanding of what to broadcast to your audience.

Every business has intellectual property (IP) assets, even if they don’t realise it. And those businesses that leverage these intellectual assets from the get-go are more likely to increase their opportunities for growth and their ability to attract investment. But all too often, businesses make mistakes that lead to their intellectual property being unprotected or to other unforeseen issues arising, so, here are my top five IP pitfalls to avoid.

The world of online advertising and marketing has been in large part powered by cookies. These little packets of code allow companies to track the online behaviours and habits of users across the web and serve them personalised ads.

In the world of business, intellectual property (IP) has become an invaluable asset. Intellectual property encompasses a wide range of intangible assets which set your business apart, protect your innovations, and contribute significantly to your bottom line. But what kinds of intellectual property does your business need?

Well-established tech companies that craft compelling narratives, leverage strategic sale timing, and maximise success through commercial relationships can achieve premium M&A values, says Lee Chin Jian, Vice President at DAI Magister.

The fastest-growing sectors on the world tech sector’s stage are fintech (financial technology), SaaS technologies, cybersecurity, and health technology.

Starting a business is like embarking on a voyage, full of uncharted territories and endless possibilities. As you set sail on this entrepreneurial journey, one important aspect which often remains underappreciated is trademark protection.

Even if a startup is a potential unicorn, it still requires some PR work to boost its visibility among potential customers, investors, employees, and business partners.

Get ready to have your email marketing world turned upside down because we’re about to expose the shocking truth that’s been hiding behind the scenes! Email marketing tools have been dazzling us with their CRM services, segmentation sorcery, and user-friendly templates, all while making one audacious claim: “amazing deliverability.”

Canva, the all-in-one visual communication platform, has released new insights from more than 4,000 marketing and creative leaders on their attitudes towards generative AI.

It’s said we only get one chance to make a good first impression. There are few areas where that’s more true than in marketing. The first interaction a customer has with your brand sets the stage for their perception of it.

Sebastian Gierlinger, VP of Engineering at enterprise CMS Storyblok, discusses the benefits of constant customer engagement.

Standing out from the crowd is never a luxury these days; it is a necessity. Uniqueness is far from a mere buzzword; it is the cornerstone of success. Being unique is supremely important in business and why carving out your distinctive path may be a game-changer.

Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.

It was a match made in ecommerce Utopia – a promising new brand looking to scale up their marketing efforts, and a boutique email marketing agency looking for their next challenge. Once Neurogan Private Label and CodeCrew joined forces, the results were impactful for both parties.

Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.

So many founders and startups don’t get the recognition they deserve, but it’s not because they aren’t good enough. It’s because the world doesn’t know about them. Yet.

In my previous role as Director of EMEA Marketing for a silicon-valley B2B SaaS company, one of my favourite parts of our marketing was involving customers in our thought leadership. The power of having the voice of our customers not only positively impacted our reputation and lead generation, but also the growth of that existing customer base who joined in on our marketing.

Marketers are increasingly experimenting with technology to drive marketing campaigns, and some of the world’s biggest brands are involved. The likes of Samsung, Nike, Louis Vuitton, and Tiffany & Co. are standing out in increasingly crowded markets, paving the way for the future of marketing.

I have never been a fan of networking, coming from a background in financial services, I have attended many different events over the years, and to be honest, I didn’t enjoy any! And now I run a networking business! Bonkers hey!