Brand
Kochava takes a deep dive into the world of podcast advertising to shed light on its increasing popularity and effectiveness.
In 2024, PR’s stock is on the rise. CEOs are recognising that while marketers speak to prospects and customers, PR professionals engage with all audiences.
In the boom of digital marketing trends, one strategy that has been standing out lately is video advertising. As a result, there has been a growth in the demand for online video content as brands strive to captivate consumers with engaging visuals, reviews, and memorable messaging.
Design is more than what meets the eye. It has the power to influence, shape perceptions, and guide decision-making – for businesses, that’s pivotal. A thoughtfully designed digital product or service can resonate with users on a deeper level, establishing meaningful connections.
As a startup, it’s an exciting time when you have a news announcement to make – a launch, funding or that game-changing new hire.
New research from Twilio reveals that 50% of UK consumers want the brands they engage with to offer the communication channels they most commonly use in their day-to-day interactions.
Startups often start investing in marketing even before the release to boost sales in advance. The question of when to start PR is more complicated and requires more understanding of what to broadcast to your audience.
Every business has intellectual property (IP) assets, even if they don’t realise it. And those businesses that leverage these intellectual assets from the get-go are more likely to increase their opportunities for growth and their ability to attract investment. But all too often, businesses make mistakes that lead to their intellectual property being unprotected or to other unforeseen issues arising, so, here are my top five IP pitfalls to avoid.
The world of online advertising and marketing has been in large part powered by cookies. These little packets of code allow companies to track the online behaviours and habits of users across the web and serve them personalised ads.
In the world of business, intellectual property (IP) has become an invaluable asset. Intellectual property encompasses a wide range of intangible assets which set your business apart, protect your innovations, and contribute significantly to your bottom line. But what kinds of intellectual property does your business need?
Well-established tech companies that craft compelling narratives, leverage strategic sale timing, and maximise success through commercial relationships can achieve premium M&A values, says Lee Chin Jian, Vice President at DAI Magister.
The fastest-growing sectors on the world tech sector’s stage are fintech (financial technology), SaaS technologies, cybersecurity, and health technology.
Starting a business is like embarking on a voyage, full of uncharted territories and endless possibilities. As you set sail on this entrepreneurial journey, one important aspect which often remains underappreciated is trademark protection.
Even if a startup is a potential unicorn, it still requires some PR work to boost its visibility among potential customers, investors, employees, and business partners.
Get ready to have your email marketing world turned upside down because we’re about to expose the shocking truth that’s been hiding behind the scenes! Email marketing tools have been dazzling us with their CRM services, segmentation sorcery, and user-friendly templates, all while making one audacious claim: “amazing deliverability.”
Canva, the all-in-one visual communication platform, has released new insights from more than 4,000 marketing and creative leaders on their attitudes towards generative AI.
It’s said we only get one chance to make a good first impression. There are few areas where that’s more true than in marketing. The first interaction a customer has with your brand sets the stage for their perception of it.
Sebastian Gierlinger, VP of Engineering at enterprise CMS Storyblok, discusses the benefits of constant customer engagement.
Standing out from the crowd is never a luxury these days; it is a necessity. Uniqueness is far from a mere buzzword; it is the cornerstone of success. Being unique is supremely important in business and why carving out your distinctive path may be a game-changer.
Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.
