Brand
Blockbusters, the 90s video rental chain, is all too often rolled out as the example of a business seemingly blindsided by technological innovation, whose collapse saw it go from 9000 stores worldwide in 2004 to just one in 2018.
No matter what industry you’re in, marketing is essential for boosting brand awareness, increasing your market share, and driving your business forward.
2024 is set to be a big year for the cyber security sector and with that comes competition as firms battle for share of mind. Players in this market will need to navigate pressure from the strong headwinds that include consolidation, and technology churn and with this comes the opportunity for smaller players to take on the cyber security old guard.
In today’s digital era, teeming with apps, platforms, and tools, all designed to help you promote your business, it’s surprising that so many barriers still exist when it comes to advertising online with confidence.
In terms of both paid and organic marketing strategies, social media offers a powerful and cost-effective way for brands to build and reach communities, drive engagement, and establish positive brand reputation – yet so many brands fail to gain traction on their social channels.
I’d like you to cast your mind back to when you had that lightbulb moment of setting up your business. Then to the leap of faith you took to make the time and financial investment to get your company off the ground.
The National Retail Federation has forecasted that consumer expenditure on Valentine’s Day is due to reach $14.2 billion this year.
Know-how may be the most nebulous of Intellectual Property. Although recordable in any form, it might only exist in someone’s memory. In that surprisingly common scenario, should they suddenly disappear, the know-how also disappears!
A successful business recognises the need for a dynamic marketing budget, one that’s agile enough to respond to market trends and support the ever-changing needs of the business. However, some projects are worth investing in now to help to move the business on.
Leaders are navigating an increased call for operational transparency, improving their employees’ wellbeing or reaching B Corp status with sustainable practices.
Marketing in the B2B space has undergone several transformations in recent years. Increasingly, marketing techniques considered standard practice have become less and less effective, while buyer behaviour and expectations have continued to evolve.
The global entrepreneurial spirit is booming, with over 3 million new businesses registered in the US alone in the first half of 2023.
Sopro, a sales technology expert, has uncovered significant shifts in the effectiveness of various outreach strategies, as detailed in its State of Prospecting 2024 whitepaper.
Sam Winsbury, the 24-year-old behind the UK’s fastest growing personal branding agency, Kurogo, shares The CEOs guide to building a personal brand in 2024, exclusively for Startup Magazine.
Startups often default to quick wins. It’s how they survive the early days in business.
The perceived lag between activity and results means that startups are typically reluctant to invest in SEO. They want gratification, and they want it now.
Your DNA is what makes you uniquely you. DNA defines the fundamental and distinctive characteristics of all living things, and I find it helpful to think of the brand strategy as an organisation’s DNA.
As we go full steam ahead into 2024, we thought we’d do a quick dive into the ‘TikTok What’s Next 2024 Report’.
Hint: It’s not the same as a Fortune 500 enterprise.
User experience (UX) is the sum total of how individuals interact with a company’s products or services. It encompasses every aspect of the end user’s interaction, aiming to provide positive experiences that keep a user loyal to the product or brand. Good UX is often synonymous with efficiency, ease of use, and overall satisfaction in the interaction process.
In the late 1990s it seemed that only Fortune 500 brands (or those heavily funded) could afford to advertise on television. With TV’s reach being astronomical, no other distribution platform came close. With only a relatively few that wanted TV commercials, it was otherwise quite unheard of in the realms of B2B marketing.
