Brand

Content marketing together with public relations outreach plays a pivotal role in attracting investment as it is an essential tool in storytelling, it communicates a startup’s value proposition, credibility, and growth potential to potential investors.

In the fast-paced world of entrepreneurship and innovation, securing funding is often the lifeblood of success. However, in the pursuit of investment, many overlook the pivotal role that Public Relations (PR) can play in enhancing investment readiness.

Communication permeates every aspect of growing a business, from establishing brand identity and attracting customers to managing relationships, gathering feedback, empowering employees, and navigating challenges.

Our Bristol-based PR agency works with local, national, and international clients across a variety of sectors including health, NGOs, and cyber security.

Public relations can prove to be quite tricky. While it may appear straightforward from an outsider’s perspective, in reality, it undergoes continuous changes, much like any other sector influenced by digitalisation.

Recent ONS figures suggest that the UK economy continues to experience mixed fortunes, and while a marked recession doesn’t look likely, it will take some time to return to strong growth.

Earlier this year, Honest Mobile launched its rebrand. That quarter, brand search volumes increased by 67% compared to the previous. And, as we know, brand is a long-term game: this is just the beginning.

Marketing matters more now than ever for small businesses and is a crucial tool for driving profitability. In fact, according to HubSpot, companies that prioritise marketing efforts are 13 times more likely to see positive Return on Investment (ROI).

The start of the new financial year is the ideal time for businesses of all sizes to establish a marketing budget for the coming twelve months.

In the vast expanse of the digital universe where attention is a prized currency, the undeniable importance of video content for startups becomes increasingly obvious. It’s more than just a strategy for catching eyes; it’s a dynamic means of forging genuine connections, communicating the essence of your brand, and etching a memorable presence in the minds of your audience.

In today’s digital age, social media has become an important platform for startups to showcase their creativity, connect with their audience, and build their brand identity. However, amidst the vast ocean of content circulating online, protecting intellectual property rights has emerged as a significant challenge for many businesses.

A website is your digital storefront – an opportunity to make a lasting impression and establish your brand in the hearts and minds of your audience and by bearing in mind these essentials, businesses looking to make a name for themselves from the get-go can ensure they create websites that not only captivate and inspire but also drive meaningful results for their business.

Easter, with its themes of renewal and celebration, presents a unique opportunity for startups to market their products.

In the world of entrepreneurship, small businesses often find themselves grappling with a common challenge: how to stretch a modest marketing budget to deliver maximum impact.

Californian startup Astrolab, which will send its Flex rover to the moon in 2026, has signed a deal with Group of Humans, offering it the chance to test and advertise new products – on the moon.

New insights from iwoca, one of the largest lenders to small businesses in Europe, highlight an emerging trend where SMEs are leveraging social media influencers for marketing purposes.

Attention has long been the buzzword of the marketing world. The thing every brand is battling for, yet is so hard to grab and hold. Those crucial few seconds – and if you’re lucky, minutes – which plant a seed in a potential future customer are essential to any business trying to make a dent with their advertising both ATL and online.

In 2024, establishing yourself as an expert within your field is crucial to staying relevant. eCommerce brands and service businesses that are sharing the expertise behind their products connect more deeply with their audiences, resulting in greater investment in their brand.

We are all biased, and this isn’t a good thing for marketers. As humans, we are creatures of our evolution, life history and current environment, and therefore prone to subconscious assumptions and biases. Biases that risk harming our marketing results.

This Consumer Rights Day, fresh insights from Twilio have highlighted that nearly four out of 10 (39%) UK consumers would choose to avoid nudge marketing and sales strategies altogether. These strategies include countdown timers, “last chance to buy” alerts, and email follow-ups urging them to finalise incomplete purchases.