Consumer attention and loyalty have never been so hard to capture. According to a recent report, 58% of consumers feel overwhelmed by the sheer number of brands available. To cut through, brands must kick start their relationships in a memorable way that speaks to their customers’ situation.
Recent ONS figures suggest that the UK economy continues to experience mixed fortunes, and while a marked recession doesn’t look likely, it will take some time to return to strong growth.
For small businesses, there are few bigger shopping days in the year than Black Friday. Marking the start of the holiday shopping period, it’s a chance for retailers up and down the country to capitalise on consumer interest in gifting and deals.
