Brand

iStock, an e-commerce platform offering images, videos, and illustrations to small and medium-sized businesses (SMBs) and enterprises (SMEs), has unveiled new data-backed tips to help businesses of all sizes navigate the use of generative-AI in marketing to customers.

Google regularly updates the way that content is processed and prioritised on the results pages of the search engine. There have been some big updates in recent years, mostly down to the evolution of AI and its powers of answering questions and writing content.

In the modern era of increased digital connectivity, more startups and entrepreneurs have to undergo due diligence processes before forming business relationships or making important decisions, such as committing to investments.

In my 15+ years of experience as a marketer, I’ve learned my fair share of tips and tricks. When helping startup founders understand what marketing tactics are most effective for their own business, I like to keep it simple and actionable.

Having spent a lifetime creating brands, much of my time in recent years has been spent advising young startups about their ventures. Sometimes it’s interesting, even rewarding, but on other occasions it can be very difficult.

Ecommerce has become fiercely competitive, especially after COVID-19 since most businesses have started selling online. To stand out in this overcrowded space, attracting and retaining customers is a tough job.

More and more companies are using AI-supported tools in their daily work to simplify tasks and make workflows more efficient. This is particularly evident in the field of content creation, where requirements change rapidly, and time pressure is particularly high. But what exactly is the state of AI in content management?

In a digital age where rapid access to the right creative assets can define a startup’s branding success, technology plays a pivotal role. Andrea Gagliano, Senior Director of AI/ML at iStock, is at the forefront of adapting the creative search landscape.

For businesses operating in international markets, a solid multilingual search engine optimisation (SEO) strategy is key to increasing the visibility of your website, products and services across your target countries, and allowing those audiences to find you organically.

Before a startup invests a significant amount of money to enter the market with a groundbreaking and hopefully successful concept, it’s crucial to validate whether potential customers truly need an idea and are ready to embrace it. This is where a prototype of a future product can play a pivotal role. However, there are many potential pitfalls.

Lipstick on a pig – a phrase used for decades to describe “making superficial or cosmetic changes to a product in a futile effort to disguise its fundamental failings”, according to Wikipedia. This applies to a scary amount of marketing out there.

We live in a world where it’s never been easier to create a brand. Every day, businesses are being built on digital platforms, creating a curious social audience, and amassing followers from moment one.

Logos have ways to roll out visual storytelling in any business setting – they always spark “storied existence” as their organisation counterparts, aiming to demonstrate brand identities, values, and goals.

President Biden has signed a bill into law that mandates ByteDance, the Chinese owner of TikTok, to divest its stake in the app within nine months or face a block in the US.

After being given the title of ‘most masterful pitch’ by the BBC and securing investments from both Gary Neville and Sara Davies on Dragons’ Den, Lottie Whyte, Co-Founder of MyoMaster, knows how to successfully sell-in an idea.

The business landscape today is highly competitive, and companies must be able to offer something different in order to attract and retain customers. While a product or service may help to secure a buyer’s initial business, there are many other factors that can influence a customer’s decision to remain loyal to a brand.

Omnisend, an omnichannel marketing platform used by over 100,000 merchants, studied more than 2 billion messages sent by British ecommerce businesses in 2023, including email, SMS, and push notifications.

Content marketing together with public relations outreach plays a pivotal role in attracting investment as it is an essential tool in storytelling, it communicates a startup’s value proposition, credibility, and growth potential to potential investors.

In the fast-paced world of entrepreneurship and innovation, securing funding is often the lifeblood of success. However, in the pursuit of investment, many overlook the pivotal role that Public Relations (PR) can play in enhancing investment readiness.

Communication permeates every aspect of growing a business, from establishing brand identity and attracting customers to managing relationships, gathering feedback, empowering employees, and navigating challenges.