With content flooding our devices 24/7, the human attention span at first sight seems to be shrinking, leading many businesses to believe their advert or marketing has to be as brief as possible to succeed.
Marketing theory often highlights the inherent disadvantages faced by small brands. Firstly, customers’ brains naturally gravitate towards familiar names, equating well-known brands with trustworthiness. Secondly, advertising tends to be more cost effective for brands with wider availability, further reinforcing the dominance of larger players.
We are all biased, and this isn’t a good thing for marketers. As humans, we are creatures of our evolution, life history and current environment, and therefore prone to subconscious assumptions and biases. Biases that risk harming our marketing results.
No matter what industry you’re in, marketing is essential for boosting brand awareness, increasing your market share, and driving your business forward.
Businesses are increasingly having to do more with less, and with continued economic uncertainty affecting nearly every sector, firms and consumers alike are more cost-conscious than ever.
