Brand

While summer 2023 hasn’t officially begun, the prospect of Christmas appears distant. However, for product-based startups, the most significant time of the year for a successful festive season is just around the corner. For many startup brands, the final 6 weeks of the year account for approximately 50% of annual sales but the work to get there starts a lot earlier.

In today’s cutthroat startup landscape, where innovation reigns supreme, and competition is fierce, one factor often separates the winners from the rest – personal branding.

“There has been a real rise in interest in audio content within the entrepreneurial space…”

London-based global fintech, Unlimint, has announced a rebranding of its name to Unlimit, which will reflect the company’s new positioning, unify its product line, and highlight its mission to eliminate financial borders, enabling businesses to operate both locally and internationally with ease across Europe, the UK, LatAm, APAC, and Africa.

Modern-day entrepreneurs have utilised various resources such as programs, interviews, and podcasts to expand their empires. With this emergence of entrepreneurs in the influencer sphere, Business Name Generator has delved into social data to find out which entrepreneurs hold the most influence online in 2023.

Where, what, and how to ensure that your startup is talked about? Do you require TechCrunch publications to make your company successful? How do you measure the effectiveness of your PR?

Road Hounds has an OG NFT Collection launching with a Mint Date in June. The Road Hounds NFT imagery is suitably K-9 by design.

Whether a small startup or global behemoth, the decision to use Amazon is now one all companies selling products online must at least consider.

A media interview is a crucial opportunity to get your message across. There are no second takes for a live broadcast, so it’s essential that you’re prepared for any scenario.

At Growth Studio, we help startups focused on improving planet health, succeed, grow, and attract investment. Indeed, it’s fundamental to our own success that our startup community secure motivated investors. And our most recent Breathable Cities programme for clean air startups is no exception. 

With the sun shining through the window on the Skyline stage at BrightonSEO, Jon Earnshaw from Pi Datametrics delivered an intriguing and engaging talk to delegates about the future of SEO by looking at how people actually go about searching. Perhaps most poignantly pointing to ‘voice’ as the future.

A social media guide is a framework for how your company should behave online.

Polly Roberts, Head of Strategy and Planning at ethical advertising agency Media Bounty, looks at the seven things brands need to know about moving from a startup to a scaleup.

If we don’t know what we want, we can’t expect to get it. However, getting our intention right in the first place can be thoroughly challenging but it is imperative if we hope, or expect, to reach our target.

Earned media can be rocket fuel for a startup. Be it a review in TechCrunch, a profile in Engadget or news about a fundraising round in Venture Beat, positive media coverage can move mountains for early-stage companies.

E2E, in association with The Independent and in partnership with IWG plc as the strategic founding partner, has today announced its Female 100 list which identifies the 100 fastest-growing female-led or founded businesses in the UK through their growth rate of employees over the past three years from data gathered by Experian and Go Live Data.

Joanne Safo, CEO of insurtech Lukango, has won the top prize of a £20k grant on the Black Girl Fest (BGF) Launchpad Programme, powered by Phoenix court, LocalGlobe, Goldman Sachs and Salesforce Ventures.

SMEs play a crucial role in the economy, accounting for a significant portion of job creation and economic growth. In today’s competitive market, providing outstanding customer service is essential for the success of SMEs. According to Khoros, 83% of customers agree that they feel more loyal to brands that respond and resolve their complaints.

In the wake of Covid-19, many industries have been struggling to get customers back in to physical stores, restaurants, gyms and much more.