With more than half of founders experiencing burnout last year, the rise in corporate wellness is less of a surprise, and more of a relief.
Earned media relations, synonymous with ‘traditional PR’, has often been the afterthought in a sales and marketing plan. Considered the nice-to-have, not need-to-have, it often finds itself towards the bottom of marketer’s hierarchy of needs.
A startup’s hiring process is part of its brand. Get it wrong, and it can damage your brand. Get it right, and it can propel your growth.
Marketing and PR are vital elements to startup growth, but they refer to an expansive, all-encompassing discipline that can as easily lead to loss as it can to growth, without the right strategy and partner. Knowing where to start, and with whom, is key.
