Articles by Katy Rea | Startups Magazine

Katy Rea

Katy is the Founder of Battalion, a leading brand strategy agency for innovators and tech start-ups. Established in 2012, her team of design and digital experts has continued to grow and it has expanded into two European offices, based in Manchester and Berlin. She is passionate about new technologies. She takes the lead role on brand strategy and takes an insight-driven approach to build clear value propositions that engage and connect with people.

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Can you afford not to create a 3D brand?

As the metaverse becomes the norm, startup brand managers can’t really afford not to embrace 3D brand design for their organisations, it offers businesses a competitive advantage while offering no end of creative possibility in communications.