Brand
Marketing is a key part of any strong business plan, and essential to the growth of your startup – but where do you begin? Firstly, you must decide whether your business will build an in-house team or outsource to an agency is an important decision that affects the future of your company; the source will really impact the efficiency and effectiveness of your marketing campaign, depending on a few key determinants!
As a business owner, you are the captain of your ship. But ensuring your company is consistently moving in the right direction, especially as you start to scale, means you simply cannot do it alone. Sustained success in business needs a talented team of people with the right skills and perspectives to maintain company value.
At the beginning of every year, we see a new range of marketing trends that we should keep an eye on throughout the year. This year is no exception with social media and tools such as AR still growing and developing, here are some top tips on content marketing in 2022.
Increasing numbers of businesses are choosing to make sustainability a top priority. However, many are deploying deceptive tactics which amount to nothing more than a façade of sustainability.
Marketing expert Philip Bacon shares his four-step beginner’s guide to building a successful email marketing campaign.
Building a brand is an essential step to building a startup. Here are the essentials of startup branding you should know in 2022.
As a nation, it’s important for us to raise awareness about the biases that exist, and to take action towards equality.
The more conversations I have with other marketers, the clearer it becomes. It’s hard to do your expert work for yourself. Here’s how to fix it.
A common, yet nice-to-have problem for many start-ups that have just closed a funding round is – where to invest the money?
Schneider Electric’s seminar at Sustainability LIVE invited the audience to join its journey to net zero. Ranked as the ‘world’s most sustainable company’ in 2021 by Corporate Knights Global with an overall score of 83.2%, its Energy & Sustainability Director, Barry Hurst, offered advice on how to make your business greener.
What are the signs of HR burnout? Burnout can look different for everyone. For many, it will present in ways that make you feel exhausted and overworked. This could be increased irritability, anxiety, mood swings, a decrease in the quality of work produced, retracting from social events and encounters, fatigue, sensitivity and overall disengagement in work.
Companies need to allocate greater resources to managing risks from Artificial Intelligence (AI) ahead of the introduction of the European Union’s Artificial Intelligence Act, a new report from research and advisory firm, Verdantix, says.
Brand licensing is key in helping businesses to generate revenue and increase their commercial value. Licensing allows brand owners to retain control over their intellectual property, such as trade marks, whilst creating a revenue stream and opening up the possibility of entry to new markets and raising consumer awareness and exposure.
Brand awareness has become a crucial component of any business marketing strategy. Some people might think that freelancing doesn’t require as much strategy or organisation, but those with experience in that area would beg to differ.
In the words of Bill Gates, ‘Content is king’ and this applies for startups. Quality content not only helps to boost awareness and improve SEO, but is also a marketing tool that will start conversations and showcase brand value. It is perhaps one of the most vital tools a business can have, but it’s amazing how many startups still don’t utilise it to its full potential.
The dramatic rise in hybrid working in the UK bought about by the impact of Covid-19 has seen individuals and teams working either partly or fully remotely in line with the ebbs and flows of government restrictions.
Honest question… As a business owner or entrepreneur, how often do look at your to-do list and think ‘there’s not enough hours in the day or days in the week’? How often do you say ‘I wish I had more help around here?’ or find yourself doing tasks that you know could be done by someone else?
Many startups think PR is out of reach for them – they think that they need big budgets for a PR agency, or a little black book of contacts, a huge amount of time or they need to wait until their business is bigger. But in my experience, this isn’t the case – there are ways that start-up businesses can bootstrap their PR whilst achieving great results that help to build their brand, drive sales, help their SEO, create trust triggers and get them talked about by the right people in front of their target audience.
Whether you’re a startup founder, marketer, or future entrepreneur I want to tell you that 90 percent of startups and young businesses simply don’t survive long-term. Now, where did I come up with that stat? It’s not just something I make up. I’m going to talk a lot in this article about being data-driven in the ‘moves’ we make as marketers, so know that anytime I throw a number out, it’s researched backed, just like you should be with your marketing.
Let’s face it, the internet is a crowded place. When you’re just setting up your new business, one of the first hurdles that entrepreneurs have to overcome is to simply get noticed. Entrepreneurship has risen by 30% in the last couple of years (Financial Times) and 98 new businesses formed every hour during Q1 of 2021 (Business Leader). So, how can you stand out in a saturated marketplace?
