The 2022 everywoman Awards are now open for nominations until 11th July 2022. Celebrating their 20th year, the awards identify and celebrate inspirational female founders whose innovation, passion and purpose will inspire future generations of entrepreneurial women. Lauded by government with a reception at 11 Downing Street when this ground-breaking programme launched in 2003, business owners recognised by the everywoman Awards have been invited to front UK trade and industry campaigns, to participate in international trade missions as well as to meet The Queen.
Video is one of the most powerful tools that digital marketers have at their disposal. For one, it is an easily digestible format that gives viewers’ eyes a rest from the plethora of text-heavy marketing messages found online. In this sense, it enables target audiences to take a more passive role in the marketing process, merely requiring them to sit back, relax, and be shown why they should buy into a brand’s products or services.
Google for Startups has announced the 40 Black-led tech startups receiving grants from its $4m (approx £3mn) Black Founders Fund across Europe, created to tackle racial inequality in venture capital funding for startups. The announcement follows a series of launch events across Europe, in London, Paris and Berlin, including a gathering hosted by the Mayor of London, Sadiq Khan, at City Hall for a group of London-based founders as part of the capital’s London Tech Week celebrations.
Just a few years ago, 3D printing was like what the blockchain was a decade ago. Not many knew about it, even fewer understood it, and its application to real-world problems wasn’t very apparent. However, in the past decade, 3D printing has come a long way and 3D printers are becoming common bits of machinery employed by businesses and individuals.
As human beings, we primarily learn from trial and error. If our actions have positive outcomes, we feel compelled to repeat them; a behavioural pattern often driven by incentive and reward. Whether it’s buying one drink to get the second free, or donating old clothes to get money off the next order, incentives are key to understanding people and their priorities.
Together employers and employees need to understand, and remove, the barriers in the workplace for greater inclusion for all. Diverse and inclusive workplaces can not only grow your business, but they can also lead to real social change. The desire for more diverse workforces is apparent, with employees strongly supporting organisations that are taking action to create a workplace which is diverse and inclusive.
Once upon a time, not very long ago, most businesses upheld an office-centric culture. Demanding boots on the ground, companies were limited to hiring employees that could be physically present five days a week, capping their talent pool and offering little flexibility. Now, in the wake of the pandemic, the seismic shift towards remote working has triggered a borderless working world, in which international companies can hire remote employees located anywhere.
Research has shown that global users spend an average of nearly seven hours per week watching videos. Whether they are on YouTube, social media, or embedded on websites, videos have the unique ability to convey an audio and visual message to the viewer. In the world of digital marketing, this two-pronged attack can wield the power of persuasion.











