An image of a plane making an attempt to take off just a few yards before the mountain edge has become a common representation of startups managing their financial runway to avoid going bust.
Hello and welcome back to Part two of our series on Leading and Lagging indicators. In the first part, we covered what leading KPIs are, looked at how they work numerically, discussed why they are a powerful tool for startups, and shared the nuances startup founders should keep in mind while working with leading KPIs
As some of you may know already, Key Performance Indicators aka KPIs are a way of measuring the quality or productivity of your startup, an individual department, a campaign, or even individual performance.
Over the last few weeks, we have had the opportunity to speak with tens of startup founders and investors as part of our Private Beta launch for Truealpha.
