Features

How Price Optimisation can help retail players win the social commerce game

It is no secret that the global pandemic has shifted consumer spending habits, with more and more people opting to shop online. What is different about this shift however, is where people are buying from. With the number of social media platforms available today, it should come as no surprise that there has been an increase in purchasing directly from these sites. According to research, social commerce sales will continue to rise by 35.8% by the end of 2021. Despite this, many businesses have failed to recognise how impactful price optimisation can be on social commerce, and if used correctly, how it can help retailers capitalise on the increasing popularity of social commerce.

How businesses can bridge workplace divisions in a post-pandemic age

As we marked National Work Life Week last month, it became clear that work-life balance is a value not everyone shares equally. According to a new poll carried out by the charity Working Families, 41% of working mothers say being a parent is holding them back from promotion at work – and 50% of people with caring responsibilities (such as looking after an ill or elderly relative) feel the same way.

A nice touch: haptic technology as a key differentiator for consumer devices

Consumer technology products, such as laptops, are increasingly difficult to differentiate. Operating systems aside, most laptops are of similar size and shape and offer broadly the same functionality. Clamshell laptops typically combine a display, a keyboard, and a trackpad – with few aspects that really distinguish models from competitors. 

How to align employee engagement with business performance

Employee engagement is often seen as an activity on top of the day-job, rather than a critical measure of it, and it’s worth remembering that employees join organisations engaged – disengagement is the result of poor experiences at work.

From plastic to fantastic: The virtual cards revolution

There’s something about plastic that makes us forget it’s real money, and spend without giving a hoot for the consequences — hence the age-old caution against putting it all on the credit card.

Climate crisis is a food crisis: How technology can stop world hunger

The climate crisis and food crisis go hand in hand. The United Nations Food and Agriculture Organisation (FAO) estimates that we will have to increase food production by 70% by 2050 if we want to feed the expected 10 billion mouths.

3 essential support networks for entrepreneurs

The life of an entrepreneur, especially in the initial stages of founding and growing a new company, is often marked by long, gruelling hours spent working alone. Though being your own boss is one of the main attractions to starting your own business, it is an inherently risky endeavour that can leave you making critical decisions alone, and ultimately shouldering a lot of responsibility.

Online marketing hub ideal for startups and SMES

This week, Startups Magazine spoke to Chris Sims, Managing Director, SoHo (Single/Small Office, Home Office) and Marketing at BT.

Top 10 Tech4Good startups of 2021

With so many businesses making a positive social impact on the world around us, Startups Magazine rounds up its top 10 Tech4Good startups of 2021.

Hybrid working: Reorienting and reskilling the workforce

Today, businesses are under pressure to navigate the fast-changing skills and digital landscape.

5 tips to secure investment

Global VC funding broke new ground in the first half of 2021, with a staggering $288bn invested worldwide.

Changing the blame game: consumer vs brand

With COP26 reinforcing the detrimental effects of climate change, mass engagement in sustainability is stronger than ever. To preserve an inhabitable climate, net zero must be achieved by 2050, businesses altering their operations accordingly is a contributor to this.

How to Clear Common Freelance Hurdles

Starting a career as a freelancer can be rewarding. You’ll have a job with the flexibility to support a positive work-life balance. You may find it is a lucrative option, too. One report found 70% of freelancers earn more than their traditionally employed counterparts.

What is social selling and how can you benefit from it?

Over the last few years we have seen a big evolution of online communication and sales. The times when companies were sending cold emails to random receivers are long gone.

Startup addresses genomic underrepresentation

BixBio was founded in 2019 by James Ross and Tyronne McCrindle. The pair are from Cape Town, South Africa, and seek to address the massive underrepresentation of African data in global genetic datasets.

Navigating the post-Brexit UK-EU trade relationship and addressing the skills gap

The new post-Brexit UK-EU trade relationship is having a big impact on companies across all sectors and localities, with new procedures, customs controls and added layers of bureaucracy rendering many business models unsustainable.

5 steps to being more environmental

As world leaders converge on Glasgow for the 26th UN Climate Change Conference (Cop26), the need for climate action has never been stronger.

5 Black Friday marketing strategies

The festive season is just around the corner, and many retailers are gearing up for the most important date in their calendar – Black Friday.

Preparing for phishing attacks this Black Friday

With Black Friday among us, phishing attacks are set to skyrocket, so here we consider why – and how – ecommerce startups should be prepared.

How to embrace flexible working as a startup

As of this past Autumn, all employees in the UK now have a right to request flexible working options from day one. As a business of any size, it’s now a necessity to consider your approach to flexible working.