Features
It is no secret that the global pandemic has shifted consumer spending habits, with more and more people opting to shop online. What is different about this shift however, is where people are buying from. With the number of social media platforms available today, it should come as no surprise that there has been an increase in purchasing directly from these sites. According to research, social commerce sales will continue to rise by 35.8% by the end of 2021. Despite this, many businesses have failed to recognise how impactful price optimisation can be on social commerce, and if used correctly, how it can help retailers capitalise on the increasing popularity of social commerce.
As we marked National Work Life Week last month, it became clear that work-life balance is a value not everyone shares equally. According to a new poll carried out by the charity Working Families, 41% of working mothers say being a parent is holding them back from promotion at work – and 50% of people with caring responsibilities (such as looking after an ill or elderly relative) feel the same way.
Consumer technology products, such as laptops, are increasingly difficult to differentiate. Operating systems aside, most laptops are of similar size and shape and offer broadly the same functionality. Clamshell laptops typically combine a display, a keyboard, and a trackpad – with few aspects that really distinguish models from competitors.
The life of an entrepreneur, especially in the initial stages of founding and growing a new company, is often marked by long, gruelling hours spent working alone. Though being your own boss is one of the main attractions to starting your own business, it is an inherently risky endeavour that can leave you making critical decisions alone, and ultimately shouldering a lot of responsibility.















