Articles by Arthur Chevreul | Startups Magazine

Arthur Chevreul

Arthur is Head of Communications & Public Relations at Kpler, data and analytics company. Prior to Kpler, he held a number of corporate communications positions, including at Solvay and Total. At Kpler, Arthur is responsible for designing and implementing communication and public relations activities that help the fast-growing business achieve its strategic goals.

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Advice On Handling The Media And PR Content

Having a strong relationship with the media can help your brand to increase its reach without spending millions in advertising. By making connections with the right journalists and organisations, fast-moving companies can get themselves noticed, building awareness that can help them reach their goals in a number of different ways.

Getting internal communication right

In fast-growing companies, Internal Communication (IC) can often be left on the sideline. Reasons for this could include: limited resources, no one taking charge of it, or simply that it’s not perceived as being as urgent as more strategic tasks.