Features
Writing a compelling job ad to entice graduates can be challenging, especially if writing isn’t your strong suit. How can you create the best possible job ad to attract the best talent to your business? Based on many years of experience, I have put together the perfect formula to attract stellar talent.
Marketing spend has risen to record levels since the pandemic. PR and marketing have become business lifelines, boosting resilience and reputation throughout a challenging time. A large part of the focus has been on retaining customers and marketing efforts have become highly targeted with brand loyalty as a key driver. Approaches are increasingly personalised with customers treated as individuals and humanised to drive authenticity and credibility.
Having a strong reliable team is at the heart of building any successful sustainable business that is why investors say they invest in people not ideas. Many entrepreneurs overthink the ideas, the plans, the strategies, and underestimate the importance of building the team of people who will actually execute and turn these ideas into reality.
Businesses are often preoccupied with ‘innovation’. Far from being merely a buzzword, the concept in fact reflects the necessary and consistent iteration that drives markets forwards and allows those who invest smartly a robust edge over their competitors. The trouble is, truly game-changing innovations are vanishingly rare.
Following the ongoing discussion that youth unemployment is so high, Richard Evans, a professional careers mentor and Forbes 30 Under 30 Social Entrepreneur 2019 shares his thoughts on why the issues run much deeper than the recent pandemic. Richard has conducted over 600 interviews throughout his career and mentored over 100 students into the UK’s most competitive universities and companies as a careers mentor at The Profs.
The way in which businesses across the country work has transformed exponentially since March 2020, with entire workforces suddenly told to operate remotely. Some organisations thrived, with their cloud solutions and unified communication tools empowering them to adopt a remote working ethos with ease. On the other hand, those with more rigid and antiquated processes have found this sudden shift jarring.













