Dan Matthews

Dan Matthews is a writer, content consultant, and conservationist. While Dan's writing provides valuable insights when it comes to digital marketing and technology, he also loves to focus on the topics that look inward on mankind that help to make the surrounding world a better place to reside. When Dan isn't working on new content, you can find him with a coffee cup in one hand and searching for new music in the other.

11 Articles Published | Follow:
How to Make a Lasting Impression with Investors and New Networks

While the ability to connect and speak with others is important in just about any part of business, the power of networking is especially essential when it comes to meeting with venture capitalists and new networks when you are trying to get your product or idea off the ground. There is a lot of competition, and you never know when someone will have a similar idea, so you need to make a great impression with potential investors right off the bat so you can get your business moving.

Don’t Underutilise Social Media When Looking to Make a Startup a Success Story

If the goal is to make your startup a success story, the last thing you want to do is underutilise social media. Platforms like Instagram, Pinterest, Youtube, Twitter, Facebook, and Tiktok present sizable opportunities to grow brand awareness, better customer service, and increase sales.

Planning: Your Greatest Tool in Succeeding as a New Business

Starting a new business is an exciting and empowering prospect, but it’s not without significant challenges along the way. In fact, many entrepreneurs struggle to navigate the hurdles of starting a company, with around 20% of new businesses failing within their first two years. Part of giving your enterprise the best chance of avoiding this trend is to embrace the right tools.

Protect Your Startup by Prioritising Cybersecurity

When you’re starting a new business, there are many things to think about. You have to create a product that people want, market it effectively, and establish partnerships with other companies. But one thing that’s often overlooked is the importance of cybersecurity. 

Five Ways to Foster Remote Team Productivity

The ever-increasing evolution of technology over the last several years has made it more possible than ever for companies to transition to a remote workforce. While it may have been daunting at first, many businesses are beginning to see the cost-effective and positive environmental benefits of a digital workspace, so it appears that this setup is here to stay.

Five Steps to Take Your Small Business International

In this age of globalisation and e-commerce, expanding your business internationally can be an exciting idea. With just a few clicks, small businesses now have access to a vast global market that can be brimming with new opportunities waiting to be discovered. 

Common Challenges Startups Will Encounter and How to Persevere

You want your startup business to be an instant success. But challenges can crop up quickly and hamper your startup long into the future. However, if you understand these challenges, you can keep an eye out for them. From here, you can address these issues before they cause long-lasting damage. You may even identify opportunities to prevent such problems from damaging your business in the first place.

How to Clear Common Freelance Hurdles

Starting a career as a freelancer can be rewarding. You’ll have a job with the flexibility to support a positive work-life balance. You may find it is a lucrative option, too. One report found 70% of freelancers earn more than their traditionally employed counterparts.

Necessary First Steps to Formulating Your Business Plan

So you want to start a business? As you’ve no doubt heard, that tends to go smoother when you start by formulating a business plan to set your goals and guide your actions. Doing so isn’t always the most intuitive process, however, If you’ve never put one together before, then how would you know where to start? That’s what this article intends to address, by providing you with some initial tips that should point you down the road to success. Here’s what you should know.

How to Keep Your Business Accountable to Your Green Messaging

There is a lot that goes into running a successful business. From managing employees, to budgeting to meet financial obligations, to keeping customers happy — a company leader is always on their toes. Like it or not, sustainability and green marketing have quickly become another thing to balance on an already large plate.

Sustainability matters: better working practices for a better tomorrow

Businesses today are expected to take sustainability seriously. This is certainly an ethical responsibility at a time in which society is running headlong into the irreversible effects of climate change. It is also demanded by consumers across generations.