Features

With government changes from 19 July, the question being thrust into the limelight more than ever for many is ‘Should we go back to the office?’

As a startup founder, it’s easy to view your business solely from your own perspective. Your startup idea is surely unrivalled in its brilliance, bordering on genius, beyond comparison.

Whether it’s an online fashion business or a breakthrough idea for a new financial service, starting a business today will invariably require some elements of a digital journey between the product or service and the end user, if not in its entirety.

While many industries suffered in 2020 with the ongoing health crisis, cyber crime and in particular ransomware grew significantly. With more time spent online by individuals, and the switch to remote working for many businesses, bad actors recognised the opportunities for increased cyber attacks and grabbed them with both hands. The bad news – this trend is going nowhere in 2021.

The economy has shifted. More and more people are becoming business owners or self-employed, so why are so few entrepreneurial skills taught in schools? From a young age we should all be learning how to innovate, collaborate and communicate effectively so that we are better prepared for the world of work. Edtech is perfectly equipped do this effectively, as well as encourage lifelong learning so that as adults we can all upskill and reskill easily.

It’s a challenge, being a challenger brand today. The relative ease and speed with which you can bring a company or product to market means the volume of brands in any given space is huge, so conveying genuine differentiation is hard. And staying the course, building a challenger that lasts, is even harder.

Running a small business can be hugely rewarding but also hugely frustrating. You have the perfect product, website and sales process in front of you, but getting in front of the perfect customer, and then scaling this, is a battle that we have all have to face. Often, SMEs will be time poor and resource limited, with individuals covering a range of different roles, making it hard to scale effectively.

The future of the office remains uncertain, and the recent speculation around changes to the right to work away from the office only muddies the waters further. Regardless, many large businesses such as Amazon are already planning their return to an office-centric culture to enable collaboration. Google also revealed that 60% of its workforce would be in the office a few days a week, with only 20% of the workforce working remotely.

An entrepreneur is often so in love with their idea, so confident in its perfection, that they begin to sin. And if it continues, they can torture their child with this selfish love.

Events mean business, with industry events actively driving markets forward by bringing key industry professionals together to share ideas, create new opportunities, and forge new business deals.

In the world of digital agencies, and more widely across industries, there’s a growing conversation around diversity and inclusion in the workplace. And rightly so. In 2020, 165 ad agencies in the US took part in a survey to better understand the demographics that make up the industry.

When you start your own business, it is your own idea and pretty much becomes your baby; the decisions, choices and growth are all within your own making. Most entrepreneurs will spend the first few months of business fully focused on their vision and what needs doing, but once you start growing a team you need to lead and be there for them.

The future for business owners has been talked about a lot in recent months. Whilst most articles have looked at the immediate 12 months, there are some changes that will remain for the long term.

Picture this: an employee sits down at their desk at 10am from their home office setup. They are welcomed by their personal digital assistant, which provides a quick brief about the day ahead. Upcoming meetings and projects are flagged, reminding them to make the necessary preparations, and seek out the information needed to ensure they can confidently put their questions, ideas and suggestions forward.

In today’s world where technology continues to innovate, and automation is a large key to success, the benefits of using multiple SaaS (Software as a Service) are phenomenal. From subscription focused ones, such as Profitwell, which works to reduce churn and shows Monthly Revenue Per User to team communication-based products such as Slack, which allow internal and external communication and automation to happen in synchronicity.

Regardless of what business you are in,  a data security breach is an increasingly likely scenario that all businesses must mitigate.  With escalating cybercrime, the widespread growth in Cloud computing, and the explosion in mobile devices and varying tech and app use amongst employees and partners; key aspects of enterprise security are now, and will forever be, beyond our control.

Sustainability in business practice is becoming more of a necessity than ever before. Customers are making moves to living a more sustainable lifestyle and therefore expect business leaders and their companies to follow suit. It can be a minefield knowing where to begin when it comes to acting sustainably, it’s an incredibly broad term and can be confusing to know what steps to take first.

Arguably there has never been a better time to start your own salon business, with more bricks and mortar locations becoming available throughout lockdown, the timing for finding that prime location to set up your salon business could be ideal.

The COVID-19 pandemic has done no favours to charities in terms of funding, with a study in late 2020 showing over 80% of charities will have a lower income this year, impacting those they help the most.