Features
Buying British has been a trend that seems to go in and out of vogue every 10-15 years. The label ‘British Made’ was once a mark of quality and respected the world over. Items made from British steel were the pinnacle of reliability while, until the BSE crisis, British meat was regarded as the highest quality.
In the traditional sense, a marketing approach is usually used to drive sales and a PR strategy is used to build and maintain a positive reputation for a company. The PRCA states that PR is “all about the way organisations communicate with the public, promote themselves, and build positive reputation and public image”.
The insurance industry is ripe for disruption. For consumers, shopping for fair insurance coverage is complicated, and plans are often expensive. For insurers, measuring risk in potential customers isn’t always straightforward, and determining fault or the extent of damage in an incident is often challenging.
The pandemic has forced businesses, CEOs, and humans in general, to reconsider what is important to them, how they want to spend their time, and what they want to do in the future. In fact, my firm’s 2021 CEO Purpose Report, conducted amidst the COVID-19 pandemic shows that 79% of CEOs surveyed said the pandemic has had an impact on the way they run their business.
Creating a great startup marketing strategy doesn’t have to be stressful. You can use solid frameworks and marketing principles to start successfully. It just helps to hear those recommendations from someone that’s had the experience before you stumble through trying to discover the best approach yourself. The ideas in this article will help you get started.
So, your business has been doing great locally – but you don’t want to stop there. You want your business to expand on a global scale and reach out to customers across the world. You’ve already taken care of the international process lines you’re going to use to provide global customers with your products or services. But… have you thought about translation?
The hospitality industry is a dynamic environment in a constant state of movement and evolution. Thanks to technology, the industry has changed at an unprecedented rate in recent years. With hotels open and working full time in the ongoing pandemic, technology is more important than ever and will play a key role in recreation.
Thanks to COVID-19, remote working has become the ‘new normal’ for many workers across the globe. While many profess to prefer this way of working, the impending re-opening of offices and a gradual return of many colleagues to the 9-5, is causing increasing anxiety to those who will remain almost, or entirely working from home.











