Hybrid working is happening. At least, that’s what large organisations are telling everyone. We recently examined the publicly stated positions of 150 FTSE and Fortune companies and found that two-thirds were on record advocating some form of hybrid working for their employees, compared to just 6% that had publicly stated their opposition for non-office-based working.

Virtual events have provided a lifeline for thousands of companies during the pandemic, allowing them to stay connected to their audiences and keep vital sales and marketing efforts going. But at the same time, most organisations have struggled to deliver a positive, consistent audience experience due to connectivity issues, problems with event formats, or difficulties encouraging participation, averting desk-based distractions and preventing Zoom fatigue.