Nedko Ivanov

Nedko Ivanov is the CEO of haptic touch technology company, Aito.  The company helps consumer electronics manufacturers innovate and differentiate in a multi-billion-dollar market. The company designs and develops patented finger sensing and haptic feedback solutions that help consumer electronics companies create bespoke tactile feedback for laptops and other devices. Having previously led Redux, another haptic touch business, in the run up to its acquisition by Google back in 2017, Nedko has a proven track record of growing technology businesses and is an expert at leading companies through successful acquisitions by global tech giants.

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A nice touch: haptic technology as a key differentiator for consumer devices

Consumer technology products, such as laptops, are increasingly difficult to differentiate. Operating systems aside, most laptops are of similar size and shape and offer broadly the same functionality. Clamshell laptops typically combine a display, a keyboard, and a trackpad – with few aspects that really distinguish models from competitors. 

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