Simon Rolph

Simon Rolph is the Founder of data analytics firm, Such Sweet Thunder, and has been CEO since its inception in 2007. As ​​an experienced interim software engineer, business analyst and IT project manager, specialising in Data Management and Analysis projects, Simon has over 25 years of successfully delivering complex, high-value cross sector projects and programmes for ‘Blue Chip’ internationally renowned organisations. Simon’s goal as CEO of Sweet Thunder is an aim to create a great environment for people to work delivering simple solutions to complex problems that make a tangible difference for our clients.

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The Cost of Bad Data as a Marketeer

As a digital marketeer, data is king and the cost of ineffective data can be detrimental not only to the success of your campaigns. Still, it could also alienate or deter your audiences. Having incomplete, ineffective, or redundant data can lead you to making bad marketing decisions, causing business-altering mistakes.

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