The founders, marketers, brand managers, whoevers, who remember to think long term in times of crisis will be the ones who come out above the rest once things settle. We’ve been seeing this theory plastered all over our Linkedin feeds recently.
Analyst relations. For many startup founders and marketing teams, it’s still a bit of an unknown. There’s no question that it’s a valuable marketing strategy, but there’s a surprising lack of literature advising startups on how to make it work for them, when to start, and what to do in a briefing. This article looks to state the case for analyst relations in a startup context whilst providing some valuable insight from the analysts themselves.
As companies across the globe are closing their physical offices, the business world has transformed dramatically within just a matter of months. More emphasis is placed on business being conducted online. For example, retailers, IT service providers and even personal trainers are utilising their online platforms and video chat software to remain engaged with their customers.
When starting a business it’s easy to get consumed by P&L and that all-important bottom line (understandably so), but as Sezer Sherif, Founder and CEO of brokerage and investment advisory firm Vector Capital Group explains, that doesn’t mean you can’t build a business with a strong code of ethics and corporate social responsibility (CSR).
Thanks to coronavirus, our working culture has swiftly moved into sharp focus.
Law firm Taylor Wessing’s work with the Mayor’s International Business Programme, and its work day-to-day with VC-backed tech companies has shown that most UK companies look to the US or Asia before Europe when looking at new markets. However, Europe is on our doorstep, and has its own advantages which shouldn’t be ignored. This article by Mark Barron, a corporate technology partner at Taylor Wessing, will cover what you need to think about in choosing Europe as the first stop in your international journey, and a few of the key advantages in doing so.
If I was to tell you that water is the most used material in the world, I doubt you’d be surprised. However, if I asked you what material comes second in that list you may be left scratching your head. Plastic? Copper? Carbon Fibre? Good guesses all. However, you’d be wrong – it’s actually concrete.
The number of businesses with a positive outlook for the next 12 months exceeds the number with a negative outlook for the first time, in the clearest sign yet that parts of the economy are slowly springing to life, according to the latest wave of the Opinium-Cebr Business Distress Tracker.
One World Express has commissioned an independent survey among over 900 decision-makers within UK businesses to explore how they are responding to the coronavirus pandemic.
Echo is an online NHS pharmacy which allows patients to order prescriptions directly to their door – and during COVID this has been invaluable for people who are self-isolating and can’t risk a trip to bricks-and-mortar pharmacies for the sake of their health. Ana Maria Ciubotaru, Operations Manager at Echo spoke to Startups Magazine about how the team have had to work extraordinarily hard, shifting dispensing and dispatching operations to 24 hours a day, six days a week.
An important global competition is under way that will determine the fate of many nations. By this, I am referring to the global artificial intelligence (AI) ‘arms race’ which has seen countries battle to develop the next generation of intelligent technologies.
Alongside a few others, I recently gave a talk to a university conference where I explained my progress in the past year, successes and changes, and my plans. What was interesting, hearing my own answer alongside the other start-ups called in to do the same, was that things have generally ‘paused.’ We have stopped every financial outgoing we possibly can and are reaching out to investors and clients alike only to be told that they are in the same position – ‘expect nothing soon.’
As spring turns into summer and the fears of lockdown turn into the uncertainties of release, many early stage companies are effectively having to start all over again, either because they have been temporarily closed and have been in something of a coma like state, or because they have pivoted and the business plan has changed from the original. The question being asked by so many, is ‘what do we do and how do we go about it?’ and is focused around the fundamental question that takes all founders back to the origins of their business.
Kindness – a word used so frequently. Social media feeds are covered in quotes including: “In a world where you can be anything, be kind” and many more. Especially now, given our current Corona-climate, we’ve all realised the power of kindness.
OurCrowd, a crowdfunded-venture investment platform, has announced the launch of its Pandemic Innovation Fund. The Fund plans to raise $100m for investment in urgent technological solutions for the medical, business, educational and social needs triggered by global pandemics and other health emergencies.
The founders of Bulb, a green gas and electricity supplier, met five years ago when they were both working in the energy industry and disillusioned with the way the industry treats its customers and how much businesses were charging for renewable energy. Hayden Wood and Amit Gudka are aiming to make the industry better with Bulb by making energy simpler, cheaper and greener.
Startup Zhiyun, the world’s most popular gimbal brand for cameras and smartphones, has announced the launch of the SMOOTH-X smartphone gimbal. SMOOTH-X is a stylish palm-sized foldable gimbal that weighs only 246g and easily fits into your bag – or even your pocket. With the new dedicated ZY Cami app, SMOOTH-X provides new ways to capture and create stories. Unfold your world with foldable SMOOTH-X – it is a whole new spin on the gimbal.
Leadoo Marketing Technologies (Leadoo MT) has launched its new platform to help UK SMEs update their marketing strategy, fight back in the current business climate and set themselves up for future proofing their business.
“In a crisis, beware of the danger- but recognise the opportunity,” John F Kennedy. Highlighting the light in the dark, this is perhaps one of the most salient quotes for our times.
The world is embarking on a period of great technological innovation. This means that innovators themselves need a place where they can grow their ideas. Technology startups are fast becoming a growth area for semiconductor manufacturers, as they are often at the coal face of design innovation, pioneering the journey towards the fourth industrial revolution.
