Email marketing is a fundamental part of business communications, but how many are customers actually reading? According to a recent survey by af2m (French Association for the Development of Multi-Operator Multimedia Services and Uses), only 20% – far fewer than most marketing teams would care to admit. Is there a better way to reach your customers? Research by af2m has found that SMS campaigns are blessed with a 90% open rate within three minutes of receipt!
Until recently, for many smaller businesses, their website was purely a shop window with few, if any, transactions done through it. However, thanks to social distancing measures it has now become the primary means of business for almost every company. Ensuring your website is not vulnerable to hackers and other criminals is therefore more important now than ever. The crippling reputational and financial cost of a cyberattack can put a small company out of business.
Cloud computing might be a relatively mature technology now, well-adopted by many types of SMEs, but changing your cloud strategy can still be daunting. Do the benefits of multi-cloud outweigh the costs? Is it worth the additional time spent managing multiple services, especially for a smaller business? I think that it is, and here’s why.
